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Tech Matters (what marketing does for your technology PR)

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Maybe you are a startup tech company that has a great product. Maybe your customers are pleased and are giving you great word-of-mouth. These are two important factors in growing your business. But what you also need is technology PR.

Using a technology PR firm will help you take what is good about your company to the next level. Marketing for all sizes of tech companies is needed in order to target the main audience and continue to grow.

A technology PR firm will not only employ older methods of marketing, such as news releases and analysis, to help your company gain exposure, but they will also explore how to use social media to your company’s advantage. New media, such as Twitter, podcasts, blogs, Facebook and Google +, just to name a few, all have a place in modern marketing.

At Marketing Matters, we use social media as part of our technology PR strategies to ensure that your company stays relevant and accessible to your target audiences. We are skilled at creating compelling content for all forms of social media in an effort to take branding your company to the next level.

The right type of marketing campaign in technology PR will help your company generate leads and drive sales, as well as interact with your clients and potential clients. As well, social media marketing allows us to monitor and measure audience participation.

Technology PR uses a strategic, targeted approach to help your company get ahead. Marketing Matters has experience bringing start-up firms and helping to grow and shape them into leading companies in their respective markets.

Our technology PR services can be divided into 3 categories. We have paid media, which entails advertising and media buying, online and digital marketing and search engine marketing and optimization, to name a few. Earned media involves public relations, social media, media relations and agency awards. Finally, owned media involves blogs, catalogs, content development, corporate branding, copywriting and custom publishing, just to name a few.

Marketing matters can meet with your specific company and discuss what type of technology PR strategy is best for your business. With our help, your company will exceed your goals.