“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry For many business owners, in the list of things they look forward
Overland Park, Kan. – March 13, 2018 – MSE Audio, parent company of Phase Technology, Induction Dynamics, SoundTube Entertainment, SolidDrive, Rockustics and Soundsphere, announces the promotion of Aja Watson to the position West Coast Sales Manager, reporting to National Director of Residential Sales Jonathan Duran. Watson will be assuming the expanded role to help manage
Hello, fellow entrepreneurs! How’s your business going? With it being 2018 and all, at this point in the game, we know how crucial it is to have an engaging website. We post useful content in a user-friendly format. We play around with A/B Testing. We post videos, contests and blogs. We have the game down
It’s no secret that referrals are one of the most, if not the most, powerful marketing tools any business can have. Often times, these referrals can come simply because of a satisfied customer who wants to help a friend, but there are other times when you can encourage your customers to spread the word about
QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters?
I recently had the opportunity to contribute to CE Pro, a leading trade publication for the custom electronics industry, to offer distributors, resellers and retailers a few tips on how to take advantage of possible sales opportunities this season. The holiday season is the perfect time for integrators to connect with clients, both existing and
We’ve seen it happen a hundred times: a great technician, programmer, or engineer has a bright idea for a product or service for the custom electronics industry, develops a business plan, secures some financing and backing from a bunch of friends and family…er, I mean supporters. Maybe he or she puts together a few co-conspirators,
Where do you begin to re-fill your pipeline? How do you keep it flowing with new prospects, especially when you get real busy again? How do you create a more dependable, steady sales cycle during these unsteady economic times? This post gives you practical tips on what you can do today to start filling your sales pipeline.