Tag: marketing campaign

A Sales Channel for Every Product

When launching a new tech product, your sales channels are as important as the rest of your marketing campaign. Your sales channels are what ultimately closes the deal, where the actual consumer purchase takes place. So, it’s no surprise that sales channels are such an important component of any marketing program. Your sales strategy should

If It Ain’t Broke… It Will Eventually Break

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out.   It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

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