Tag: branding

It’s All in The Name

After last week’s blog post on branding, we decided to delve a bit deeper on one of the most important elements of your brand: Your product name. Most of the time, naming a product or service can be a complicated matter. Other times, a spur-of-the-moment epiphany. Hopefully, you put some thought into naming your product

Let’s Talk Branding

“Understanding your identity is the origin of marketing your company correctly.” — Coleen Sterns Leith President of Marketing Matters and author of Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry     Imagine if McDonald’s swapped their golden arches for something else every few years. If Facebook changed their iconic

What Influencer Marketing Can Do for Your Business

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

Do You Know Who I Am!?!

Do you have any idea who you’re talking to? Do you know who I am? Please forgive the aggressive sounding, attention grabbing title. That lead question is a topic that marketing professionals spend an awful lot of time on: trying to build a brand image for their audiences and communicate who they are to  potential

Project Spotlight: Leisure Creations Furniture Product Catalog

Last year Leisure Creations Furniture approached Marketing Matters to improve the design of its 48-page product catalog. Leisure Creations felt its previous catalogs didn’t communicate the quality and design capabilities of its high-grade commercial pool and patio furniture. We worked with Leisure Creations to create great images of its furniture line, develop compelling and concise

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