Tag: Best Practices

The Best Websites of 2015

Here we are in Q4 2014, approaching the new year, and so many marketers are ignoring the fork in the road. It’s time to commit to your marketing goals for the next twelve months, and if you’re anything like most companies your website is in dire need of attention. So let’s start with the basics: what’s

Do You Know Who I Am!?!

Do you have any idea who you’re talking to? Do you know who I am? Please forgive the aggressive sounding, attention grabbing title. That lead question is a topic that marketing professionals spend an awful lot of time on: trying to build a brand image for their audiences and communicate who they are to  potential

How to Avoid Fail Mail

When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone

Are You Entertained?

How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any

Improving Your Call to Action

Although a relatively simple concept, all too often I see that marketers/companies are so excited about all the information they can cram into their marketing message, that the simple “what am I supposed to do with this?” message gets lost. The call to action (CTA) is the basis of your entire campaign. Offering something for

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