Tag: Advertising

Marketing Budget: Getting the Most Bang for Your Buck

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry   For many business owners, in the list of things they look forward

If It Ain’t Broke… It Will Eventually Break

In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out.   It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns

What Influencer Marketing Can Do for Your Business

Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers

Are You Entertained?

How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any

Basics of Advertising in the Consumer Electronic Industry

At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience

Generating Sales Leads in the Custom Installation Industry

By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.

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