CEDIA, InfoComm and CTA-Focused

As a CEDIA, InfoComm and CTA public relations and marketing agency, we believe communication with your audiences is paramount to building your company’s awareness and value to your customers.

What We Do

We communicate your brand’s values to highly targeted customers, regions and industries by helping you Be Seen, Be Heard, and Get Results.

How We Do It

We accomplish this by executing a strategic campaign with the right mix of marketing and public relations tools to accomplish your goals.

We don’t just think up great strategic public relations plans. We execute them.


Be Seen. Be Heard. Get Results.

It's your brand. Take charge of it.

Public Relations

We don’t just think up great strategic public relations plans. We execute them – with discipline, precision, and fervent passion to see our clients succeed in fulfilling their mission.

Marketing & Branding

A good brand is a powerful asset. It distinguishes you from competitors. It helps you carve out a “share of mind.” It helps you be the “first call” solution for the product or service you sell.

Social Media

People are talking about your brand and now you have the opportunity to become part of the conversation rather the subject of it. Whether it be a Facebook Page, Twitter updates or blogging, we can bring you into the conversation.

Content Marketing

Delivering A+, professional copy that sells, persuades, informs or entertains, if need be… transforming complex information into a language that your intended audiences can understand.

Website Design

Striking the right balance between form and functionality, our award-winning team of graphic designers, copywriters and communication specialists combine to produce websites that effectively deliver your message, including websites compatible for mobile phones and tablets.

Design & Collateral

 Everything your customer sees – your advertising, your catalog, your brochure, your business card, your stationary, even your invoices – either reinforces your brand or diminishes it. Marketing Matters’ award-winning creative team will strategically communicate your message clearly, creatively and effectively – hitting the right people, with the right message, at the right time—and doing it again and again.

Communication Services

Paid Media

Advertising & Media Buying
Online Marketing
Digital Marketing
Search Engine Marketing and SEO
Pay-Per-Click Campaigns

Earned Media

Public Relations
Social Media
Media Relations
Client Awards
White Papers

Owned Media

Blog Posts
Catalog & Brochure Design
Content Development
Corporate Branding & Style Guides
Corporate Event Planning
Custom Newsletters
Custom Publishing
Design & Collateral

Direct Mail Campaigns
Graphic Design
Marketing Campaigns
Mobile Site
Product Launches
Signage & Banners
Strategic Planning
Trade Show Booths, Support and Promotions
Website Design

Management Team

We are the tech experts

  • President

    Coleen Sterns Leith

    Loves technology, startups and making PR and marketing strategy work. Favorite analog activities include growing orchids, partaking in great food and drinking pink champagne, my French bulldogs, spending time on the water, and being a volunteer and board member with Big Brothers Big Sisters.

  • Vice President

    Kyle Glass

    With almost 10 years at the company, Kyle has worked his way up through the ranks and currently enjoys doing strategy and operations, and using his experience wherever needed. With a newborn at home, Kyle pretty much only finds time to spend it with his family, but also enjoys podcasting with his wife.

  • Director of Public Relations

    Isabella Yosuico

    Originally from Maryland, Isabella enjoys frolicking on the beach with her family, arts and culture, random adventures, reading and running. A longtime communicator, Isabella has a master's degree in PR and management.

  • Account Manager

    Hayley Corbett

    Hayley is a Florida native and has extensive professional experience in narrative development and account management. In her spare time, she enjoys boating, spending afternoons scouring record stores for vinyl, and indulging in true crime novels and documentaries.

  • Creative Director

    Marie Holloway

    Marie has vast international experience in marketing and creative design. She loves boxing, Zumba, reading (with pink champagne) and playing Words with Friends with Coleen.

  • Sr. Web Developer

    Arleys Resco

    Arleys was given his unique name because his father was a huge fan of Harley Davidson Motorcycles. Arleys is an extremely capable and helpful addition to the programming team. When not working, he loves spending time with his family.

Years in Business

Attended Tradeshows & Events

Client Awards Since 2011

Agency Design & PR Awards since 2009


Award Winning Graphic Design Work

From common projects like brochures, newsletters and catalogs; to product packaging, websites and trade show booths; our work is as diverse as your needs are.


When your work sets you apart, people notice. Sometimes they even give you an award. Marketing Matters has a long history of being recognized, and getting our clients recognized, for outstanding work.

Client Awards

These awards have helped establish credibility and excellence for these companies.

View Client Awards

Agency Awards

Excellent work sets us apart from the rest. Sometimes we get an award for it.

View Agency Awards





About Marketing Matters

creative marketing

Founded in 1997 by CEDIA, InfoComm and Consumer Technology Association (CTA) industry expert Coleen Sterns Leith, Marketing Matters focuses on creative marketing, strategic communications, public relations campaigns, digital assets, social media, SEO services, website development, creative marketing and advertising materials.

Marketing Matters employs a multidisciplinary team of public relations specialists, marketing services experts, programmers, writers and graphic designers to offer concept-through-creation communications and marketing services to clients both big and small.

The firm specializes in a range of technology industries and businesses, from consumer electronics, custom installation, start-ups and high-end home goods to professional services, consumer marketing, security and B2B.

Marketing Matters recognizes the importance of giving back. The agency supports local non-profit organizations and works closely with Big Brothers Big Sisters, a one-to-one mentoring program for children facing adversity.

Our core values of transparency, communication, credibility, accountability and flexibility steer our daily decisions.



Get Results.

The right mix of communication communication and program tools is at your finger tips. Get in touch, and let us show you.




4000 13th Lane NE,
Saint Petersburg, FL 33703


 +1 (954) 925-1511  


 +1 (954) 925-1549 

Contact Us

Get in Touch with Us!


Contact Marketing Matters at any of the following:

Web: http://www.marketingmatters.net
Phone: 954-925-1511
Email: coleen@marketingmatters.net
Twitter: @mmatterspr
YouTube: youtube.com/mmatterspr
LinkedIn: Company Profile
Facebook: Fan Page









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