“C.I. Source” is Bridge between Custom Integrator, Products & Services
HOLLY HILL, Fla. June 15, 2015 – In an effort to better engage and inform their customers, Metra Home Theater Group, a leading provider of electronics and accessories for over 65 years, introduces mascot “C. I. Source.” C. I. Source (appropriately named after the Custom Integrator audience he will serve), is an adorable, approachable, tech-savvy, and slightly frazzled-looking, home theater enthusiast created to provide brand recognition for Metra Home Theater and serve as a tool to educate and provide solutions to the Metra customer base.
“C. I. Source looks forward to sharing a wide range of content and actively communicating with our Custom Integrator audience,” said Jessy Crabb, General Manager. “Knowledge is power and C. I. Source, and the entire Metra team, are committed to assisting CIs on their journeys to success. By creating C.I. Source, we hope our customers past, present and future will find him an accessible, fun way to get the guidance and support so many crave in setting up and operating their home theater and automation systems exactly to their specifications, needs and wants.”
To ensure customers fully appreciate Metra’s new mascot, the company has given C.I. Source a rich history: C.I. always had a passion for technology dating back to the days of turntables and loudspeakers. While selling Hi-Fi in his college days, C.I. decided to turn his passion into his life’s work. After an illustrious career in the car audio business, he expanded into other areas including home automation. C. I. was right in the middle of the mix when digital came along and changed the home entertainment industry forevermore. Instead of boxes going out the door, customers wanted video and audio in every room, with custom functions ranging from automatic draperies to home monitoring. This meant new electronics – distribution amplifiers, projectors, switchers –- and it all had to be designed to work seamlessly in the home. C. I. was thrilled to take on this challenge, which would be the first of many as he was faced with wider bandwidths, fascinating new delivery systems and extreme home theater advances. C.I. – who is married to his high school sweetheart, Sandy Tereo aka S.Tereo (now hyphenated Stereo-Source.) They have one son, Di’Gital. C. I. is passionate about making home theater and home automation accessible to all.
About Metra Electronics / Metra Home Theater Group
Metra Electronics has been the world leader and “The Installer’s Choice™” for vehicle installation kits and electronic accessories for over 65 years. Headquartered in Florida, Metra Electronics strives to create innovative, high quality products to satisfy and astonish our customers. Metra’s brands include: Axxess™, The InstallBay™, Shuriken™, Raptor™, Ballistic™, Ethereal™, Helios by Audio Solutions™, T-spec™, InstallBay Safety™, Spyclops™ and EHD™. For ordering information and pricing, visit Metra Electronics online at http://www.metraonline.com or call 800.221.0932.
Carol Bousquet, Director of Public Relations