At Marketing Matters we know how important it is to have the right tech public relations by your side, yet do you know why you need tech PR? Regardless of whether you are already a recognized tech firm or a start-up, having the right tech PR will be one of the most important components of your marketing strategy.
It is no secret that when it comes to acquiring internal resources to fund that tech PR campaign, hiring a marketing company often seems to fall to the bottom of the to-do list. However, while you may be passionate about your company and enthusiastic about experimenting with your own public relations tactics, it is important to understand that tech PR is a difficult beast to tame and often requires the expertise and assistance of a skilled technology public relations firm like Marketing Matters.
Owing to the fact that there are many different types of strategies that can be used to market your company, securing the most successful plan of attack is not always an easy thing. When it comes to effective technology PR, one of the first things to do is to identify the several different types of events that are important to your position in the technology industry. As each event requires a unique set of tech PR tactics, Marketing Matters is only too happy to give you a taste of the type of tech PR we would employ.
At end-user conferences, the goal is to forge and solidify meaningful relationships with future and current clients, thus it becomes crucial that you engage in soliciting customer-based feedback in order to nurture these relationships. At industry trade shows you would be well advised to consider hosting a seminar wherein your company leads the action as a means of creating tangible interactions with customers, contacts and stakeholders. When it comes to media events, a clever tech PR strategy would be to target significant industry analysts and media contacts through broadcasting your company information, products and services. Another intelligent tech PR strategy lies in sponsorships. Sponsorships allow for opportunities to reinforce partnerships with investors, customers and suppliers.
The reality is that when it comes to tech PR, in-house marketing more often than not results in many grey hairs, risks and unnecessary stresses. By hiring an experienced tech PR company such as Marketing Matters, you will not only improve the impact of your campaign but also alleviate the risks that are common of DIY public relations.