Mobilegeddon Strikes!

Mobilegeddon Strikes!

Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”.

These changes should kick in within the next week, and Google clarifies that the changes will only affect a site’s search ranking on mobile devices – and it only applies to individual pages, not entire websites. It also only impacts searches done on smartphones, not tablets.

As a result, according to TechCrunch, approximately 44% of Fortune 500 companies, and undoubtedly millions of small businesses are going to see a significant drop in the number of visitors to their websites. It’s left many calling today “mobilegeddon”.

Business and the world will go on, we assure you. The good news, if your website is already mobile optimized, you should see an increase in rankings. And if your website is not, there is a way to fix it. A sure-fire way to test your site is to use Google’s Mobile-Friendly Test. For questions or help making your website mobile friendly, we’re a phone call away.

Related Posts


June 11, 2022

The Importance of High-Quality Content for Your Digital Content Strategy

You’ve been developing content for your brand since day one; you’ve always heard that content is king when it comes to marketing, and have always made sure that your website and social media platforms are well-stocked. However, did you know that the quality of that content is also critical to your digital content strategy? Developing

May 15, 2022

4 Tips & Tricks for Using the Google URL Builder

Marketing campaigns – whether they be through social media, website advertisements, or emails – are a critical tool in your business’s marketing tool belt. However, it would almost be a waste of resources to set up a campaign without good tracking analytics. This is where UTM codes come into play; these are tiny snippets of

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.