‘Mentors Who Ride’ Set to Travel across the Continent to Support Big Brothers Big Sisters of Broward County

Mentors Who Ride is a new initiative in partnership with Chester’s Fort Lauderdale Harley-Davidson and Big Brothers Big Sisters of Broward. Passionate motorcycle enthusiasts from Chester’s Fort Lauderdale Harley-Davidson are traveling to from Sunrise, Florida to Anchorage, Alaska to raise money and awareness for Big Brothers Big Sisters of Broward County. Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-on-one mentoring relationships that change their lives for the better, forever.

The epic journey is about a mentorship between Viru Segura, who recently joined the Chester’s Fort Lauderdale Harley-Davidson team and E.B. and Judy Chester, the founders of Chester’s. Viri will be riding from South Florida to Seattle solo. In Seattle, he will be joined with his mentors, E.B. and Judy Chester to complete the ride to Alaska. The trip is set to start May 30th, traveling over 9,000 miles, across 14 states and 2 provinces, in just 26 days.

We invite you to support Chester’s Fort Lauderdale Harley-Davidson riders and BBBS of Broward County by sponsoring a mile for just $10 to contribute to the total goal of $90,000. Every mile sponsored represents a mile into a child’s future, bringing a positive approach to the face of adversity and affecting their life for the better.

Marketing Matters is pleased to play a role in the Mentors Who Ride initiative by donating the website to support the initiative. Built from scratch in just seven days by the design group at Marketing Matters, the website features a blog and social media feeds to allow visitors to track the progress of the motorcycle enthusiasts’ ride to support BBBS of Broward County. Viri will be updating the folks at home daily with his adventures during the excursion, from each and every state along the way. You can follow the trip from the website, and PLEASE take a moment to support this epic journey visiting http://harley4bbbs.org.