Marketing Matters Minute: PR Planning 101

Marketing Matters Minute: PR Planning 101

Putting together an effective public relations campaign isn’t always easy, but there are some basic principles that can be applied to campaigns of any and every size that will enable you to manage them in the most efficiently way possible. The next time you’re working on a public relations campaign, consider the following guideline:

PR public-relations 101

  • Situational Analysis/Opportunity – Why are you embarking on this campaign? Why is it necessary and what benefit does it offer your brand?
  • Goal – What is the primary objective of this campaign? Your goal does not always have to be immediately measurable. (e.g. Build brand awareness)
  • Objective – Should be a very specific outcome you wish to accomplish. Should always, always be measurable. (e.g. Secure media coverage in five local media outlets)
  • Strategy – Will describe what actions you will take to achieve the related objective. (e.g. Develop interesting case studies relevant to local audiences)
  • Tactic – The exact way in which you will implement your strategy. (e.g. Pitch local media outlets on story ideas related to case studies)

Following this tried-and-true outline for your next public relations campaign is a great way to make sure you and your entire team understand the plan.

 

Related Posts


November 21, 2018

Best Practices for High Converting Landing Pages

Landing pages are an essential component of most digital marketing strategy. It’s the place where visitors land on your website after they click on an ad, where reciprocal relationships start, with the potential customer declaring their interest in learning more about your company’s products and services. Filling out a form on a landing page facilitates

October 29, 2018

ProVideoInstruments Launches Intelligent Decoder for Smart Video Streaming

Users can play and stream from anywhere, on any TV with the VePlayer®   Orlando, Fla. – October 29, 2018 – ProVideoInstruments, a leading innovator and manufacturer of video distribution products, announces an intelligent decoder, the VePlayer, for simplified 4K, 4:4:4 and Dolby Vision HDR video streaming and flexible installation. The patented VePlayer, a revolutionary

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.