Marketing Matters at CEDIA EXPO 2013

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Looking back, CEDIA Expo 2013 was a tremendous success for the Marketing Matters family which includes our team and all of our clients. We assisted our roster of clients by providing remarkable new booth designs, marketing materials, new product launch campaigns and coordination of major press conferences. More importantly we generated an abundant amount of coverage impressing the audiences of our clients. The word is officially out.

Some of the highlights of this year’s CEDIA Expo include the unveiling of RoseWater Energy’s new Residential Energy Storage Hub. In just a year RoseWater managed to enhance last year’s prototype Hub to feature new capabilities that maximizes all of the benefits of renewable energy sources and condition all in-coming power supplies for maximum output in just a fraction of its original size.  In just a few weeks Marketing Matters managed to generate a variety of placements from some influential publications such as CE Pro, Dealerscope, Technology Integrator, and more.

Metra Home Theater Group also made a splash at the show showcasing its new state-of-the-art silicon EHD EVOLV cables which combine radical design techniques and system-specific custom programming functionality to form a high-powered solution for ultra-HD video applications. Dealerscope magazine recently reported that more than 12,000 EHD cables were sold after last year’s show and we here at Marketing Matters are confident that Metra will see another increase in sales this upcoming year as well.

The concept to offer a unique peek to the Access Network’s Visibility Center behind the network curtain at CEDIA really allowed integrators to get an in-depth look into the company’s network solutions which in return helped give the audience a visualization of how the company can provide faster analysis and better issue resolutions.

News outlet over the world are covering the top stories we’ve pitched but that is not it. We also included social media content for some of our clients like TiO and AudioXperts. In one of the most popular booths at the show, TiO brought its much-talked-about Android-based home automation system to CEDIA EXPO for the first time. AudioXperts introduced VIEWS, an elegant on-wall speaker solution that defies conventional wall-mounted speaker concepts through a sophisticated design that serves to complement surrounding décor with the home or business. Both clients were extremely pleased with the feedback we generated on all their social media pages. It is one thing to read about it but it speaks volumes when you can get the audience to talk about it too.

The industry’s first green tech distributor, Energy Squad, also returned to the expo this year to reveal the new LED Diet bag filled with 30 different SKUs of LED bulbs designed to help integrators sell LED bulbs effectively to homeowners. It has been a challenge trying to encompass all that the LED Diet has to offer but we have effectively managed to do just that.

Overall CEDIA Expo 2013 was just a good time all around. We are excited to be able to provide our family of clients with high-quality performance that sets us apart from other marketing and public relation agencies. Not to mention we simply enjoy spending time with our clients. We have certainly set a higher bar for our roster of client that we will be representing in next year’s CEDIA Expo 2014.

Check out some of the awesome new exposure we generated for our clients.

Metra Home Theater Group

Technology Integrator 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos http://www.technologyintegrator.net/slideshow/cedia-expo-2013-media-preview-event-photos#3

Dealerscope 9/30/2013 Metra’s CEDIA Expo Focus: The EVOLV Cable Line http://www.dealerscope.com/article/metra-s-cedia-expo-focus-the-evolv-cable-line-25065204/1

Access Networks

Dealerscope 9/19/2013 Access Networks Offers Visibility Center Demos at CEDIA 2013 http://www.dealerscope.com/article/access-networks-offer-visibility-center-cedia-expo-25064904/1#

Residential Systems 9/28/2013 Time to Access Your Network http://www.residentialsystems.com/cedialive.aspx?entryid=110&add=view

CEDIA Daily Preview Edition 9/25/2013 Access Networks Expands Ruckus Wireless Offering. Page 30

Automated Control Technology Partners/ TiO

Dealerscope 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos http://www.dealerscope.com/slideshow/cedia-expo-2013-media-preview-event-photos-45000407

Twice 9/26/2013 Tio Readies Wireless Multi-Room Audio, Home Control http://www.twice.com/articletype/news/tio-readies-wireless-multi-room-audio-home-control/108500

CEPro 9/27/2013 TiO Home Automation Expands Dealer Program, Patent Creation, Staff http://www.cepro.com/article/tio_home_automation_expands_dealer_program_patent_creation_staff/

Sound&Vision 9/27/2013 TiO Unveils Stealth Stream 1: “World’s Smallest” Audio Zone Player http://www.soundandvision.com/content/tio-unveils-stealthstream-1-%E2%80%9Cworld%E2%80%99s-smallest%E2%80%9D-audio-zone-player

AudioXperts

Twice 9/25/2013 AudioXperts Expands Speaker Selection http://www.twice.com/articletype/news/audioxperts-expands-speaker-selection/108411

About.com 9/25/2013 AudioXperts VIEWS: Radically New On-Wall Speakers http://stereos.about.com/b/2013/09/25/audioxperts-views-radically-new-on-wall-speakers.htm

Sound & Vision 9/27/2013 AudioXperts Press Event: Eva Blu Bluetooth Speaker & More http://www.soundandvision.com/content/audioxperts-press-event-eva-blu-bluetooth-speaker-more

About.com 9/28/2013 Top 10 Products from CEDIA 2013 http://stereos.about.com/od/reviewsandrecommendations/ss/Top-10-Products-From-Cedia-2013_7.htm

Energy Squad

AVNetwork 9/26/2013 How to Shine New Light on Sales with LED Bulbs http://www.avnetwork.com/people/0008/how-to-shine-new-light-on-sales-with-led-bulbs/91727

Sound & Vision 9/27/2013 Can You Eat an LED Light?                http://www.soundandvision.com/content/can-you-eat-led-light

Technology Integrator 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos http://www.technologyintegrator.net/slideshow/cedia-expo-2013-media-preview-event-photos#3

CEPro 10/1/2013 Energy Squad Debuts ‘LED Diet’ Bag as Lighting Sales Tool http://www.cepro.com/article/energy_squad_debuts_led_diet_bag_as_lighting_sales_tool/

RoseWater Energy

Residential Systems 9/23/2013 RoseWater Energy Group Launches Compact Residential Energy Storage Hub http://www.residentialsystems.com/cedia/0041/rosewater-energy-group-launches-compact-residential-energy-storage-hub/85045

Technology Integrator 9/26/2013 CEDIA Expo 2013 Media Preview Event, in Photos http://www.technologyintegrator.net/slideshow/cedia-expo-2013-media-preview-event-photos#3

CEDIA Daily Preview Edition 9/25/2013 RoseWater Energy Group Taps Gotts as CEO Page 60