Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them.
Even though influencers have been the peanut butter to marketing’s jelly ever since traditional advertising was its main vehicle (Marlboro Man, anyone?), the social media explosion has substantially increased the impact of influencer marketing.
But, what is an influencer? As mentioned in ULTRA HI DEF MARKETING, 5-Step Guide to World Domination in the Tech Industry: For those who don’t exactly know what an influencer is, John Lincoln, CEO of Ignite Visibility, describes it perfectly: “An influencer is someone who people listen to online. When it comes to search engine optimization, having an influencer in your corner will mean more people link to your website, share your blog posts and trust your content. If possible, have an influencer who is a subject-matter expert head up the content creation on your website. This person can be you, someone from your company, or someone you align with.”
Four Main Benefits of Influencer Marketing
1) Increase Your Brand’s Credibility
What’s better than you saying how great you are? Having somebody else say it. Especially if that somebody else is a respected influencer in your industry. Or someone your audience trusts. This concept works across all industries – B2B and B2C.
2) Exposure Explosion
Normally, your content marketing program only reaches your organic and social media audience. Imagine what could happen if you add your influencer’s much more engaged audience? Your exposure will more than double.
Most respectable influencers have highly-engaged audiences because of their credibility. Even better, since influencers focus on specific niches, you can rest assured your message is reaching a targeted, relevant audience.
3) Popularity Pays
Whoever says being popular isn’t worth anything hasn’t met the right influencer. Influencers’ credibility and exponential exposure can significantly increase your sales. And if you have any doubts, ask the Kardashians.
4) SEO Brownie Points
An influencer should have an established online presence. They should have a thriving social media community, a respectable email list, and an authoritative website. What do you think will happen when said influencer backlinks to your content or guest writes a blog post? With time and continuous effort, Google will take note and grace you with higher rankings. Search engine rankings are acquired much like popularity was in high school: If you want to be popular, you hang out with the popular crew. It’s the same thing with SEO: Your popularity – and thus your search engine ranking – will increase because of who you’re associated with.
If you haven’t jumped on the influencer marketing bandwagon, now’s the time! If you’re considering what it takes to become an influencer in your industry, check out this blog post on becoming a thought leader.