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CASE STUDY: FIREFLY DESIGN GROUP
Building brand awareness for a start-up.

Marketing Matters teamed with start-up engineering and design firm Firefly Design Group in summer of 2007 to help the company establish itself within the custom home electronics industry. Marketing Matters developed the company name, logo, website (www.firefly-designgroup.com), branded materials and company message.

Activities included:

  • An aggressive media relations campaign targeted at securing editorial coverage in influential publications whose audience consisted of professional systems integrators, architects and building developers.
  • Press release distribution that introduced the CEDIA industry to Firefly Design Group.
  • Securing new company profiles in key trade publications.
  • Corporate ID development including logo and collateral.

Results: Numerous editorial placements including several top-tier features in CE Pro and Residential Systems, two of the industry’s leading publications. Firefly Design Group quickly gained notoriety and expanded beyond the U.S. market followed by editorial placements in international publications such as Connected Home Middle East.

Marketing Matters also helped Firefly Design Group identify and contact key networking prospects, leading to company referrals and meetings with industry influencers.

Marketing Matters’ strategic activities have been instrumental in building awareness among Firefly Design Group’s targeted audience, leading to the young company’s successful growth.

For more information on these services, please contact us.
 
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