Online marketing has created a new paradigm for communications, having expanded in an epic fashion from the realm of the merely personal into the realm of business.
Every company needs an online marketing strategy if they want to stay up to date with their audiences.
Marketing Matters provides affordable, effective Search Engine Optimization (SEO), Search Marketing (SEM) and Social Media services and training to small/medium sized businesses (SMBs), non-profits & creative professionals.
Search Engine Optimization (SEO)
When it comes to Search Engine Optimization (SEO), search engine rankings are dependent upon many things - the selection of keywords, how many other competitors are trying to rank for these keywords, the tenure of the websites, how often flash is used to display keyword rich content in the sites, the frequency of updates to the pages, and finally how many other websites link to each site (popularity).
Search Engine Marketing (SEM)
SEO is important in the long term, but SEM can be a quick way to boost your site’s traffic immediately from the start. By using Pay Per Click advertising, we can effectively target the audience that would be interested in your product/service and drive them to your site.
People are talking about your brand and now you have the opportunity to become part of the conversation rather the subject of it. Whether it be a Facebook Page, Twitter updates or blogging, Marketing Matters can ensure that you are relevant and conveniently accessible to your target audiences.
Marketing Matters’ marketing and public relations programs cover both the real and virtual worlds using a strategic, targeted approach. Regardless of your industry, a communications strategy that includes social media is an imperative in today’s world.
As an expert in Internet marketing strategies and technologies, including SEO, SEM, landing page optimization, website design, application architecture, database design and object-oriented programming, Marketing Matters also offers:
- Website Assessment
- Email Marketing
- Social Media
- Blogger Relations & Blog Creation