• Niles Sales Meeting
    Niles ICS Press Release
    Niles at Cedia Blog
    Niles Cedia Booth
  • Niles Sales Meeting
    Niles ICS Press Release
    Niles at Cedia Blog
    Niles Cedia Booth
CLICK TO ZOOM
CASE STUDY: NILES AUDIO
Provided last minute strategy and expert support for international tradeshow and global sales meeting.

Niles Audio Corporation, a leading manufacturer of products for custom home and commercial electronics, was combined with several other companies into a larger group and as a result, was down staffed. Through this transition Niles was in dire need of an expert partner that could help plan and execute their presence at CEDIA Expo 2010, as well as a worldwide sales rep meeting—all within weeks of the show. This is where Marketing Matters stepped in. Because of our expertise in this industry, as well as our marketing and event management knowledge, we knew just what to do and hit the ground running.
 
Activities included:
  • We helped Niles with strategic direction.
  • PR before and during the show.
  • Planned their training events.
  • Provided promotional goods support.
  • Produced their microsite content.
  • Did all of their booking and travel plans.
  • Provided invites for the sales meeting.
  • Planned and executed the worldwide sales meeting.
 
Results: This is an excellent example of the all around support and strategy we can provide to clients. Efficiently and effectively we pulled together everything Niles needed to put on a great show.
 
For more information on these services, please contact us.