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CASE STUDY: NILES AUDIO
Leveraging media relations to position client as the “most popular” brand in its industry.

Through a five-year partnership, Marketing Matters has helped Niles Audio not only build a reputation as a leading manufacturer of products for custom home and commercial electronics industries, but also established the company’s executives as leading authorities on matters ranging from product design to business management.

Activities included:

  • Developing yearly and project-based public relations plans
  • Assisting with new product launches
  • Coordinating press tours
  • Press material writing and distribution
  • Award entries
  • Editorial coverage (interviews, product reviews, bylined articles and columns)

Results: Innumerable editorial placements regarding company news, announcements and product launches in targeted trade outlets such as CE Pro, CustomRetailer, Dealerscope, TWICE and Residential Systems as well as editorial coverage in popular consumer-focused broadcast, publications and websites such as US News & World Report, This Old House, Sound & Vision, Electronic House, Home Theater and Engadget.

With the help of Marketing Matters, Niles has been named the recipient of dozens of prestigious industry awards, including the CEA Mark of Excellence Award and the CEDIA Manufactures Excellence Award.

In 2008, Niles achieved a goal of becoming the most popular brand within the custom home electronics industry.

According to the 2008 Brand Awareness, Use and Preference Study released by EH Publishing, Niles’ multi-room audio distribution products and in-wall/ceiling mount loudspeakers were cited as the most frequently used products by professional installers.

For more information on these services, please contact us.
 
©2011 Marketing Matters