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Holiday Deals at Neiman Marcus also Share Holiday Cheer with Big Brothers Big Sisters

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Neiman Marcus customers will enjoy the opportunity to support Big Brothers Big Sisters of Broward County and children in the Fort Lauderdale area with a great holiday deal. From December 7th to December 10th, the retailer will hold its InCircle Event, giving customers a $50 Neiman Marcus gift card in exchange for a $25 donation to their local Big Brothers Big Sisters agency.

“We understand how important giving back is, especially as we head into the holiday season,” said Jonie Sabo, public relations manager of Neiman Marcus Fort Lauderdale. “Big Brothers Big Sisters is an amazing organization that is changing the landscape of our local communities by helping kids beat the odds. Neiman Marcus is thrilled to support their cause and we are confident that our customers will feel the same.”

Big Brothers Big Sisters is the nation’s largest donor-supported network of volunteer mentors. Donations make it possible for the organization to carefully match volunteers (“Bigs”) with children in the program (“Littles”) and provide on-going support to them and their families. Big Brothers Big Sisters of Broward County has been making “Big” and “Little” matches in the community for 37 years.

“The generous support of partners like Neiman Marcus and the people of Broward is key to our success,” said Ana Cedeno, CEO of Big Brothers Big Sisters of Broward. “We are focused on strengthening our mentoring relationships so that our matches yield successful outcomes, like staying in school and avoiding risky behavior.”

Throughout the duration of the InCircle Event, Neiman Marcus customers will be given the opportunity in stores at the point of purchase to make a charitable contribution to Big Brothers Big Sisters. Proceeds raised by the promotion will support Big Brothers Big Sisters’ programs and agencies in the local communities of the 41 Neiman Marcus stores located in corresponding markets. To locate your nearest Neiman Marcus store, please visit http://www.neimanmarcus.com.

About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”).


Big Brothers Big Sisters provides a system of ongoing evaluation and support that is proven by independent studies to help families by improving the odds that “Littles” will perform better in school and avoid violence and illegal activities, and have stronger relationships with their parents and others. Headquartered in Philadelphia with a network of nearly 400 agencies across the country, Big Brothers Big Sisters serves nearly 255,000 children. Learn how you can positively impact a child’s life, donate, or volunteer at www.BigBrothersBigSisters.org.

Media Contact

Natalie Kent Horowitz

Communications & Marketing Manager

954.584.9990 ext 227

nataliek@bbbsbroward.org