Four Tips for Developing a Consumer Electronics PR Campaign
Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans.
1) Start with a sound consumer electronics PR plan
The first steps in conducting a consumer electronics PR plan include identifying your objectives and goals, development of your message, defining the target audience and selection of an appropriate messenger or medium. How does that audience respond, how do they prefer to receive communications, what’s the prospective customer’s perception of your company, all these questions will lead to the elements that will develop into a sound plan.
2) Develop media relationships
Developing relations with the media can be a daunting task. Editors concerned with consumer electronics PR stories are no different than other editors. They are typically overworked with limited resources and need to see a really good pitch if you want to hear back from them. Even then the story may not get picked up. Developing relationships with the editors on the right beat can take time and a lot of effort, and can reap great rewards. Also, make sure you know the editor’s preference of communication. Some editors may respond really well on Twitter, while others may ignore email and respond well with telephone pitches.
3) Don’t forget to tell the story
People buy goods because they trust the company making them. Essentially, storytelling, and that includes consumer electronics PR, is having a point of view or theme, focusing on one person or thing (the hero) and taking your audience on that hero’s journey through trials and tribulations to arrive at some new point, yet now changed. Be sure to focus on telling the backstory of your company through blogs or articles, or ghost written articles if you hire an agency.
4) Use the right mix of communication tactics
What is termed as “public relations” isn’t the end all be all; press releases have their place. Your company may need website search engine optimization assistance or social media support. And even then, some social media platforms may be a huge waste of time depending on your audience. Ensure that your consumer electronics PR plan is composed of just the right mix of all available tools to gain synergy among your efforts.
Whether you are trying to sell your service or product, boost your brand or introduce your company, consumer electronics PR will help you. There are proven tools and strategies that are designed to get your company on the map.