Marketing Matters, a strategic integrated public relations, marketing and advertising agency specializing in consumer electronics, custom installation, technology, start-ups and high-end home goods, has been named the agency of record for Clare Controls, a provider of configurable and intuitive home automation systems. Marketing Matters will assist Clare Controls in building greater awareness in the luxury home automation market for its debut solution, ClareHome – the first home automation system managed from the cloud and run on a Mac.
Unlike home automation solutions that are hosted in the cloud, ClareHome is managed from the cloud. Dealers configure, deploy, service and monitor, while the system runs locally in the home. Users may instantly create and modify their own interfaces without the help of a professional programmer or technician – this is absolutely unique to luxury home automation systems. By accessing the cloud-based Applet library, the user creates their interface the way they want.
“Clare Controls is founded on two key principles: improving dealer efficiency and putting the user in control of their experience. We look forward to working with their team to launch this exciting new line of technologies,” said Coleen Sterns Leith, president of Marketing Matters. “We plan on using a vast array of different of public relations and marketing strategies—including media relations and social media—to showcase Clare Controls’ truly unique products and solutions.”
“Marketing Matters has one of the most talented teams of public relations and marketing professionals,” said Brett Price, president at Clare Controls. “With the agency’s expertise and understanding of our products and audiences, Marketing Matters was the perfect choice when it came time to align Clare Controls with an agency to help us achieve our goals.”
Based in Sarasota, Fla., Clare Controls offers configurable and intuitive home automation systems that utilize cloud-based technologies. Among the products Marketing Matters will help to launch, ClareHome enables dealers, through the power of the cloud, to deliver on the demands of luxury homeowners, while putting control back in the hands of the user.
About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit http://www.marketingmatters.net
About Clare Controls
Based in Sarasota, Fla., Clare Controls offers configurable and intuitive home automation systems that utilize cloud-based technologies. The solutions of Clare Controls integrate best-of-market hardware with innovative software to deliver on the sophisticated demands of today’s end-user. For more information on Clare Controls, visit http://www.clarecontrols.com.
Coleen Sterns Leith
President, Marketing Matters