CEDIA 2015 Recap

Marketing Matters and our clients had a fantastic show last week in Dallas. We’d like to take this opportunity to thank all of our clients for their partnerships and congratulate them on a wildly successful event.

Here are a few of the highlights:

RoseWater Energy:

The introduction of the RoseWater Energy Management Hub (HUB 20-28-8-NC) garnered some great fanfare from the media, and also won both a Residential SystemsBest of Show Award and the Technology Integrator EXC!TE award. Here are a few of the press comments:

“One of the most intriguing products of CEDIA 2015 isn’t an audio, video or home automation product. It’s a residential energy management hub from RoseWater Energy Group.”
–Joe Paone, Technology Integrator

“I’m not sure what it costs—you can bet it won’t be cheap—but I want one.”
–Darryl Wilkinson, Sound and Vision

“The Tesla [Powerwall] doesn’t make the RoseWater product obsolete, but rather it is kind of like Tesla’s Ford Fiesta to RoseWater’s Ferrari.”
–Wayne Ortner, CE Pro

TiO Home by Anuva Automation:

TiO launched a dramatic expansion of their home automation system at the show, with multiple new products. These new products dramatically expand the capabilities of the TiO system with the addition of a new touch screen and several products called TiOConnect which includes a lamp dimming element, a network extender, a security adapter, an IR adapter, a contact closure adapter, and a serial adapter… all of which can be easily integrated into the system via a wired or wireless connection. TiOConnect also won a Residential Systems Best of Show Award and the Technology Integrator EXC!TE award.

TiO held the TiO Ninja Time Trials at CEDIA, pitting installers against each other, many whom have never even seen a TiO system setup. The average setup time for the contestants to complete the tasks was 8-10 minutes with only a few minutes orientation. Three winners emerged, one for each day of the show, with times around or under five minutes. That’s a setup of a complete home automation system complete with customized moods and experiences for the user! The fastest installers were awarded a TiO system (MSRP of $5,145 USD). More than $15,000 in free gear was given away over the course of the show!

Metra Home Theater Group

Metra received 18 press placements last week, which helped spread the word regarding the launch of their M3B System and the HDM-GA1 Gigabit Accelerator.  The HDM-GA1 was an astounding success winning a Residential Systems Best of Show Award, a Technology Integrator EXC!TE Award and a CE Pro Best Award.  The Ethereal HDM-GA1 is designed to update existing in-wall passive HDMI cables to be able to handle true 4K, meaning the user can update a system to 4K without having to run additional cables. Metra was taking pre-orders at the show and sold out of existing stock before the product was even made available.

BlueDog Data Services

The CEDIA 2015 was the official launch of BlueDog Data Services, which is being positioned as an enhancement to existing audio/visual proposal software. Existing software is only as good as the information that is input to support it. BlueDog creates accurate, complete & consistent data for everyday use in generating proposals, engineering drawings, purchase orders, and work orders, resulting in a much improved proposal generation process for the dealer. Although they didn’t have a show floor presence, they were booked with meetings throughout the show.

Marketing Matters produced and distributed a plethora of press announcements, managed press conferences at the show, produced a beautiful new booth for RoseWater Energy and created many successful pieces of collateral materials to help our clients during the show.  CEDIA 2015 was a success for all of us!