In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.
Landing pages are an essential component of most digital marketing strategy. It’s the place where visitors land on your website after they click on an ad, where reciprocal relationships start, with the potential customer declaring their interest in learning more about your company’s products and services. Filling out a form on a landing page facilitates
One of the most common oversights we see on tech websites – especially in small to medium businesses – is not making the most of their About Us page. This is a huge mistake because the About Us page on your website is the third most visited webpage after the homepage and contact page. It’s
By now you know that a website is a necessary tool for doing business today. It presents your business to the world, showcases your products and services, communicates your brand and values, and serves as a platform for prospects to connect with you. Your website can be a huge revenue-generator for your business. Are you
When the most popular kid in school saves you a seat at the cool table during lunch, and then offers you advice on the stuff that really matters – how to dress, how to pass notes in Ms. Violette’s class, how to ace Mr. Leo’s math test, and how to score an invite to Cameron’s
Those shoes are so cool! You saw them on your tablet – thanks to Zappos targeted marketing on your Facebook feed – then found them on the Zappos app. You drooled a bit, then placed the shoes in your Zappos digital shopping cart. But before you could finish your transaction, you had to jam out
More than the look — the iconic black mock turtleneck and the stylish wire-rim glasses — we knew the story. How he created Apple computers from his garage in California, and how he was later fired from his own company. How he generated massive consumer buzz through his much-hyped product releases, and how crowds moved
‘Mentors Who Ride’ Set to Travel across the Continent to Support Big Brothers Big Sisters of Broward County
Mentors Who Ride is a new initiative in partnership with Chester’s Fort Lauderdale Harley-Davidson and Big Brothers Big Sisters of Broward. Passionate motorcycle enthusiasts from Chester’s Fort Lauderdale Harley-Davidson are traveling to from Sunrise, Florida to Anchorage, Alaska to raise money and awareness for Big Brothers Big Sisters of Broward County. Big Brothers Big Sisters
Some throw parties, others take a trip and instead we create a new website to celebrate the birthday of Marketing Matters! Our team has worked feverishly to create a website that not only celebrated a milestone, but reflected a new, modern flair. Just like technology, trends go in and out of style, applications need updated
A website, like most things with your business, is a responsibility. Like employees, or your products and services, or anything else, you need to invest in your website. And I’m not talking about keeping it fresh by frequently changing content, which is also important, but for another article. You can find one here… but I
What is the difference between “owned”, “earned” and “paid” media and what does it mean for your digital strategy? Think of earned, owned and paid media as part of the whole and all contribute to a complete digital marketing strategy. Owned media is any web property that you can control and is unique to your
Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should
Early last month we were all really amused with the marketing gimmick employed by iStock, Getty Images and Fox to promote the movie Unfinished Business. The campaign showed Vince Vaughn and other cast mates Photoshopped into cheesy/boring stock images. As part of the promotion, all rights were granted for using these images without any cost.
What do you do when winter gives you lemons? You make lemon snow cones, of course. We can all agree this winter was unusual for the lot of us. Fortunately Spring has sprung, and we’re looking forward to sunny days again. As we look back, Marketing Matters would like to pay homage to some very