So, you’ve been a techie your entire life and you’re ready to launch your own product. You’ve even developed your prototype and conducted extensive market research. That’s very impressive stuff. However, there’s one minor hurdle before Wired calls you for that cover story: Your budget is too tight to reach your marketing goals. That’s a […]
Coleen Sterns Leith does an interview on the five stages of Total World Domination (as you define it) that Marketing Matters employs to help their consumer electronics clients.