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It’s All in The Name

After last week’s blog post on branding, we decided to delve a bit deeper on one of the most important elements of your brand: Your product name. Most of the time, naming a product or service can be a complicated matter. Other times, a spur-of-the-moment epiphany. Hopefully, you put some thought into naming your product

KanexPro Announces UltraSlim Distribution Amplifier, Switcher HDBaseT Extender and Audio Extractor

UltraSlim Series, supporting 18Gbps and 4K, to debut at ISE 2017 Brea, Calif. – January 31, 2017 – KanexPro, an industry-leading provider of connectivity solutions to the IT and A/V markets, announces the UltraSlim Series, the slimmest, lightest and most reliable lineup of HDMI 2.0 AV solutions with full 4K, 18Gbps and HDR specs. The UltraSlim Series features

InfoComm 2016 – It’s a Dry Heat

We recently returned from InfoComm in Las Vegas – the show was on fire! Audio over IP was a hot topic with significant new products introduced by many manufacturers. And, with temperatures hovering around 112 degrees most days, it was like being in an oven. InfoComm shattered attendance records and filled over half a million

TiO® Releases TiO Connect

Platform Allows Integration with Non-TiO Devices MELBOURNE, Fla. – August 5, 2015 – Anuva Automation, the Florida-based manufacturer of TiO® (Turn it On) brand automation products, announces the latest update of TiO, version 2.1. This is the first release to support TiO Connect, TiO’s platform for communicating with systems and devices outside the TiO ecosystem. Coinciding with the

AVAD Continues to Invest in Ways to Better Service Its Customers

Associates Gain Additional Tech Skills and Certifications Los Angeles, Calif. – August 5, 2015 – AVAD LLC, North America’s leading provider of solutions to the residential and commercial custom installation markets, is pleased to announce that select AVAD associates from various locations in the United States and Canada recently completed their DSCE (Digital Signage Certified

New Marketing Matters Website Launches

Marketing Matters is proud to announce the launch of our newly designed agency website at http://marketingmatters.net. As we celebrate more than 16 years in business, our team has worked together to develop this new corporate website which makes use of recently updated branding and the latest search engine optimization standards. As communications professionals, we frequently

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