After last week’s blog post on branding, we decided to delve a bit deeper on one of the most important elements of your brand: Your product name. Most of the time, naming a product or service can be a complicated matter. Other times, a spur-of-the-moment epiphany. Hopefully, you put some thought into naming your product
(Spiceland, Ind.) – April 30, 2018 – Draper, a leading manufacturer of projection screens and projector and flat-panel display lifts, announces Ropewalker, the latest innovation in projection screens designed for large venues. Built for large venues, particularly those with tall ceilings where the screen has to be mounted high above the floor, Ropewalker lowers
Remember the days of rotary phones, Rolodexes, and dial up Internet that would get disconnected whenever a phone call came in? One of the best things about today’s technology is that it’s much more reliable. However, it can quickly become overwhelming to choose from the many alternative business tools available. Some of them, such as
Every company needs a brochure. Whether people come to your store, or you have outside sales people or manufacturer reps, or if you go to trade shows; a brochure will continue to speak for you long after you meet a prospect. During personal interactions such as a meeting or talking to someone on a trade
UltraSlim Series, supporting 18Gbps and 4K, to debut at ISE 2017 Brea, Calif. – January 31, 2017 – KanexPro, an industry-leading provider of connectivity solutions to the IT and A/V markets, announces the UltraSlim Series, the slimmest, lightest and most reliable lineup of HDMI 2.0 AV solutions with full 4K, 18Gbps and HDR specs. The UltraSlim Series features
We recently returned from InfoComm in Las Vegas – the show was on fire! Audio over IP was a hot topic with significant new products introduced by many manufacturers. And, with temperatures hovering around 112 degrees most days, it was like being in an oven. InfoComm shattered attendance records and filled over half a million
Platform Allows Integration with Non-TiO Devices MELBOURNE, Fla. – August 5, 2015 – Anuva Automation, the Florida-based manufacturer of TiO® (Turn it On) brand automation products, announces the latest update of TiO, version 2.1. This is the first release to support TiO Connect, TiO’s platform for communicating with systems and devices outside the TiO ecosystem. Coinciding with the
Wireless Lighting Controlled from Smartphone or Tablet Devices Los Angeles, Calif. – August 11, 2015 – AVAD LLC, North America’s leading provider of solutions to the residential and commercial custom installation markets, is announcing the addition of the Philips hue to its ‘Works with Nest’ product lineup. Philips hue personal wireless lighting combines a bright
Associates Gain Additional Tech Skills and Certifications Los Angeles, Calif. – August 5, 2015 – AVAD LLC, North America’s leading provider of solutions to the residential and commercial custom installation markets, is pleased to announce that select AVAD associates from various locations in the United States and Canada recently completed their DSCE (Digital Signage Certified
Knowing the difference between an advertising and PR agency is crucial to any business looking for a technology PR agency or advertising agency. In a world that is run by bigger and better technology and social media, you will want to get the biggest bang for your buck, and knowing the difference between these two
Marketing Matters wants to invite you to join in the fun by helping name our new mascot for our technology services. We want to hear your ideas! The winner who creates the best, most awesome, coolest name ever will receive a $50 gift card! For over 16 years Marketing Matters has been helping clients build
Last year I worked with Laura Berger of the Berdéo Group. One of the first tasks Laura assigned was to pick a word for the year. I chose “Grateful”. I was grateful that my husband’s health had returned. I was grateful that the economy was recovering. I was grateful for my coworkers and clients. It’s
CEDIA EXPO 2013 is shaping up to be one of the best shows in recent years and the team at Marketing Matters is busy helping our impressive roster of clients finalize booth designs, wrap up marketing materials, draft new product launch press releases and coordinate major press conferences. We’re so excited to finally unveil all
Marketing Matters is proud to announce the launch of our newly designed agency website at http://marketingmatters.net. As we celebrate more than 16 years in business, our team has worked together to develop this new corporate website which makes use of recently updated branding and the latest search engine optimization standards. As communications professionals, we frequently
There is always a lot of talk about setting goals for the beginning of the calendar year, both personally and professionally. A year is a pretty long time, and a lot can change from January through December. Perhaps you’ve already conquered some of your goals and you’re ready to move on to something more. Or
Your email will never be shared with a third party.