Remember the days of rotary phones, Rolodexes, and dial up Internet that would get disconnected whenever a phone call came in? One of the best things about today’s technology is that it’s much more reliable. However, it can quickly become overwhelming to choose from the many alternative business tools available. Some of them, such as […]
Every company needs a brochure. Whether people come to your store, or you have outside sales people or manufacturer reps, or if you go to trade shows; a brochure will continue to speak for you long after you meet a prospect. During personal interactions such as a meeting or talking to someone on a trade […]
UltraSlim Series, supporting 18Gbps and 4K, to debut at ISE 2017 Brea, Calif. – January 31, 2017 – KanexPro, an industry-leading provider of connectivity solutions to the IT and A/V markets, announces the UltraSlim Series, the slimmest, lightest and most reliable lineup of HDMI 2.0 AV solutions with full 4K, 18Gbps and HDR specs. The UltraSlim Series features […]
We recently returned from InfoComm in Las Vegas – the show was on fire! Audio over IP was a hot topic with significant new products introduced by many manufacturers. And, with temperatures hovering around 112 degrees most days, it was like being in an oven. InfoComm shattered attendance records and filled over half a million […]
Platform Allows Integration with Non-TiO Devices MELBOURNE, Fla. – August 5, 2015 – Anuva Automation, the Florida-based manufacturer of TiO® (Turn it On) brand automation products, announces the latest update of TiO, version 2.1. This is the first release to support TiO Connect, TiO’s platform for communicating with systems and devices outside the TiO ecosystem. Coinciding with the […]
Wireless Lighting Controlled from Smartphone or Tablet Devices Los Angeles, Calif. – August 11, 2015 – AVAD LLC, North America’s leading provider of solutions to the residential and commercial custom installation markets, is announcing the addition of the Philips hue to its ‘Works with Nest’ product lineup. Philips hue personal wireless lighting combines a bright […]
Associates Gain Additional Tech Skills and Certifications Los Angeles, Calif. – August 5, 2015 – AVAD LLC, North America’s leading provider of solutions to the residential and commercial custom installation markets, is pleased to announce that select AVAD associates from various locations in the United States and Canada recently completed their DSCE (Digital Signage Certified […]
Knowing the difference between an advertising and PR agency is crucial to any business looking for a technology PR agency or advertising agency. In a world that is run by bigger and better technology and social media, you will want to get the biggest bang for your buck, and knowing the difference between these two […]
Marketing Matters wants to invite you to join in the fun by helping name our new mascot for our technology services. We want to hear your ideas! The winner who creates the best, most awesome, coolest name ever will receive a $50 gift card! For over 16 years Marketing Matters has been helping clients build […]
Last year I worked with Laura Berger of the Berdéo Group. One of the first tasks Laura assigned was to pick a word for the year. I chose “Grateful”. I was grateful that my husband’s health had returned. I was grateful that the economy was recovering. I was grateful for my coworkers and clients. It’s […]
CEDIA EXPO 2013 is shaping up to be one of the best shows in recent years and the team at Marketing Matters is busy helping our impressive roster of clients finalize booth designs, wrap up marketing materials, draft new product launch press releases and coordinate major press conferences. We’re so excited to finally unveil all […]
Marketing Matters is proud to announce the launch of our newly designed agency website at http://www.marketingmatters.net. As we celebrate more than 16 years in business, our team has worked together to develop this new corporate website which makes use of recently updated branding and the latest search engine optimization standards. As communications professionals, we frequently […]
There is always a lot of talk about setting goals for the beginning of the calendar year, both personally and professionally. A year is a pretty long time, and a lot can change from January through December. Perhaps you’ve already conquered some of your goals and you’re ready to move on to something more. Or […]
June 25, 2013
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This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine. The idea of each is simple: users can record a short (Instagram videos […]
It’s important for you to know everything that is being said about your brand. In today’s fast-paced news cycle, that’s happening quicker than ever. A cost-effective (FREE!) way to keep an eye on breaking news, blog posts, message board comments and more involving your brand—and even your competitors—is to set up Google Alerts. Simply follow […]