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Live Video Streaming: Why Your Brand Needs to Join the Movement

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Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends. Mobile live […]

By a show of hands, how many of you have heard about WhatsApp?

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WhatsApp is one of the latest major advances in social media platforms, and if you’re a marketing guru or business owner, or just a human being on the planet earth, you should take note and start watching. The first time I took an interest was when I heard Facebook had purchased WhatsApp for a record-setting […]

Five Easy Tips for Using Google Plus

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The year 2016. That’s the year some say Google Plus will storm the gates of Farmville, overthrow King Zuck and sack the City of Facebook as the largest social media platform in the world. Google Plus has surpassed Twitter as the world’s second most popular social media network with approximately 359 million active users. That […]

Marketing Matters Minute: Video-sharing Apps

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This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine. The idea of each is simple: users can record a short (Instagram videos […]