Public Relations

5 Quick Tips to Presenting Effective Webinars

Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)     

A Tip of the Hat to You

For the last four years, Custom Retailer has recognized the best and brightest of the custom electronics industry—those who are shaping the products and services the industry offers both today and tomorrow—through an award called The Young Turks of CE. Featured in the January issue, several of our friends made the list, and we’re excited

Growth is Good

We’re pleased to announce the addition of two new family members into the Marketing Matters fold – Office Manager Jean Mazza and PR Account Executive Franzannie Guiteau. The extra help will further expand the capabilities of Marketing Matters in servicing our clients, and allow a larger pipeline for new and existing campaigns. Jean brings over

Featured Blog Post: Can You Benefit from Location-Based Marketing Services?

The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase

Case Study: KEF 50th Anniversary

In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities.  This comprehensive PR campaign included:   The launch of KEF Blade loudspeaker Scheduling a special press event and individual press interviews at CEDIA EXPO 2011 Helping to coordinate

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