Public Relations

Five Easy Tips for Using Google Plus

No comments yet

The year 2016. That’s the year some say Google Plus will storm the gates of Farmville, overthrow King Zuck and sack the City of Facebook as the largest social media platform in the world. Google Plus has surpassed Twitter as the world’s second most popular social media network with approximately 359 million active users. That […]

Marketing Matters Minute: Video-sharing Apps

No comments yet

This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine. The idea of each is simple: users can record a short (Instagram videos […]

Marketing Matters Minute: Google Alerts

No comments yet

It’s important for you to know everything that is being said about your brand. In today’s fast-paced news cycle, that’s happening quicker than ever. A cost-effective (FREE!) way to keep an eye on breaking news, blog posts, message board comments and more involving your brand—and even your competitors—is to set up Google Alerts. Simply follow […]

Featured Blog Post: Can You Benefit from Location-Based Marketing Services?

No comments yet

The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase […]

Case Study: KEF 50th Anniversary

No comments yet

In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities.  This comprehensive PR campaign included:   The launch of KEF Blade loudspeaker Scheduling a special press event and individual press interviews at CEDIA EXPO 2011 Helping to coordinate […]