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Basics of Advertising in the Consumer Electronic Industry

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At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience […]

Generating Sales Leads in the Custom Installation Industry

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By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right. […]

CE Pro: 4 Easy Ways to Increase Holiday Sales

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I recently had the opportunity to contribute to CE Pro, a leading trade publication for the custom electronics industry, to offer distributors, resellers and retailers a few tips on how to take advantage of possible sales opportunities this season. The holiday season is the perfect time for integrators to connect with clients, both existing and […]

Tips on How to Launch a New Product

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This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing […]