By Coleen Sterns and Team I’m one of those folks who watch the Super Bowl for the ads rather than the game. This year was an outstanding year. Budweiser’s Puppy Love was my mushy top pick – days before the actual airing. Bud did a brilliant pre-game launch through social media and the spot had over
Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)
I encourage you to think of your company’s marketing strategy like a conversation you might have with a client regarding sales or a new project. Over the years I’ve learned that if you lose control of the discussion’s scope, or take the topic off on tangents, then it’s difficult to regain your client’s interest or
Luxury home design store Turner Bay began searching for a better website solution to improve the visibility of its business and automate its online sales process. The mission was to find a solution that would make Turner Bay’s online presence more robust so that they could incorporate more promotions and better visual designs while also streamlining
Looking back, CEDIA Expo 2013 was a tremendous success for the Marketing Matters family which includes our team and all of our clients. We assisted our roster of clients by providing remarkable new booth designs, marketing materials, new product launch campaigns and coordination of major press conferences. More importantly we generated an abundant amount of
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Helen Heneveld of Bedrock Learning to more about Bedrock Learning’s educational programs and how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with David Fonseca of TiO to discuss the new home automation brand and how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Soriana Stern of Energy Squad to learn more bout green tech, The LED Diet, and to see how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Sarah Fleishman of Access Networks to learn more about the network and how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Terry Coffey of Draper to discuss CEDIA EXPO 2013 and how the company is marketing to the CEDIA channel.
Marketing Matters is getting ready for CEDIA EXPO 2013, which is one of the most important tradeshows of the year for those in the residential integration industry. As we prepare, we thought it might be nice to share a few tips from our years of experience attending shows, for this show or any others you
Marketing Matters is proud to announce the launch of our newly designed agency website at http://marketingmatters.net. As we celebrate more than 16 years in business, our team has worked together to develop this new corporate website which makes use of recently updated branding and the latest search engine optimization standards. As communications professionals, we frequently
The year 2016. That’s the year some say Google Plus will storm the gates of Farmville, overthrow King Zuck and sack the City of Facebook as the largest social media platform in the world. Google Plus has surpassed Twitter as the world’s second most popular social media network with approximately 359 million active users. That
You’re talking to a customer, maybe even for the first time. You have provided the details and been cordial. Now it’s time for the graceful exit. It’s important to be memorable and professional. Will it be a high five or a handshake? Did they get your name and email? Just like every other interaction with
Do you have any idea who you’re talking to? Do you know who I am? Please forgive the aggressive sounding, attention grabbing title. That lead question is a topic that marketing professionals spend an awful lot of time on: trying to build a brand image for their audiences and communicate who they are to potential