Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should
Early last month we were all really amused with the marketing gimmick employed by iStock, Getty Images and Fox to promote the movie Unfinished Business. The campaign showed Vince Vaughn and other cast mates Photoshopped into cheesy/boring stock images. As part of the promotion, all rights were granted for using these images without any cost.
What do you do when winter gives you lemons? You make lemon snow cones, of course. We can all agree this winter was unusual for the lot of us. Fortunately Spring has sprung, and we’re looking forward to sunny days again. As we look back, Marketing Matters would like to pay homage to some very
We consider a website to be like a garden – if left unattended weeds will eventually pop up. There are many reasons to keep your website updated… Search Engines rank websites higher based on the level of consistent updating Frequently updating can prevent misinformation to potential/current clients Broken links can convey a negative perception of
On a long enough timeline, an extraordinary communications plan will reveal itself in the form of a brand that has risen above its competitors to take over the marketplace. Another year is about to be written into the history books and it’s time to think about what your brand’s legacy has been if you haven’t done
Here we are in Q4 2014, approaching the new year, and so many marketers are ignoring the fork in the road. It’s time to commit to your marketing goals for the next twelve months, and if you’re anything like most companies your website is in dire need of attention. So let’s start with the basics: what’s
Knowing the difference between an advertising and PR agency is crucial to any business looking for a technology PR agency or advertising agency. In a world that is run by bigger and better technology and social media, you will want to get the biggest bang for your buck, and knowing the difference between these two
WhatsApp is one of the latest major advances in social media platforms, and if you’re a marketing guru or business owner, or just a human being on the planet earth, you should take note and start watching. The first time I took an interest was when I heard Facebook had purchased WhatsApp for a record-setting
What is a lumpy mailer? Well, lumpy mailers may just be the best kept secret of direct marketing. When the mail arrives, most folks briefly swish through it to collect the checks, ignore the bills for the moment, and throw the rest in the trash. The lumpy mailer is an exception to that process. So
By Coleen Sterns and Team I’m one of those folks who watch the Super Bowl for the ads rather than the game. This year was an outstanding year. Budweiser’s Puppy Love was my mushy top pick – days before the actual airing. Bud did a brilliant pre-game launch through social media and the spot had over
Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)
I encourage you to think of your company’s marketing strategy like a conversation you might have with a client regarding sales or a new project. Over the years I’ve learned that if you lose control of the discussion’s scope, or take the topic off on tangents, then it’s difficult to regain your client’s interest or
Luxury home design store Turner Bay began searching for a better website solution to improve the visibility of its business and automate its online sales process. The mission was to find a solution that would make Turner Bay’s online presence more robust so that they could incorporate more promotions and better visual designs while also streamlining
Looking back, CEDIA Expo 2013 was a tremendous success for the Marketing Matters family which includes our team and all of our clients. We assisted our roster of clients by providing remarkable new booth designs, marketing materials, new product launch campaigns and coordination of major press conferences. More importantly we generated an abundant amount of
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Helen Heneveld of Bedrock Learning to more about Bedrock Learning’s educational programs and how the company is marketing to the CEDIA channel.