Every company needs a brochure. Whether people come to your store, or you have outside sales people or manufacturer reps, or if you go to trade shows; a brochure will continue to speak for you long after you meet a prospect. During personal interactions such as a meeting or talking to someone on a trade […]
Winning awards give you instant credibility. There’s nothing like having your industry peers provide the endorsement that you have the best product, service or project out there. Awards speak volumes to your customers and prospects. We’ve created hundreds of client award entries over the past 20 years. I’ve also served as a judge for CTA’s […]
What is the difference between “owned”, “earned” and “paid” media and what does it mean for your digital strategy? Think of earned, owned and paid media as part of the whole and all contribute to a complete digital marketing strategy. Owned media is any web property that you can control and is unique to your […]
I recently had a run of people I’m connected with on LinkedIn endorsing me for the skill of “Press Releases”. So much so that “Press Releases” quickly rose to the second-highest skill on my personal profile. Considering I am a public relations professional, you would think I would be thrilled that so many of my […]
Do you have any idea who you’re talking to? Do you know who I am? Please forgive the aggressive sounding, attention grabbing title. That lead question is a topic that marketing professionals spend an awful lot of time on: trying to build a brand image for their audiences and communicate who they are to potential […]
How often are you handed a brochure for a company that you know absolutely nothing about? We’ve all been there. We’ve attended the walk-a-thons, seminars and sporting events that are enough of an assembly of like-minded people that local businesses, salivating at the captive audience, find their way in armed with a treasure trove of […]
Despite what some PR experts, gurus, mavens, rock stars or ninjas may tell you, the press release is not dead. In fact, the press release is more alive than ever, but what has suffered a (fortunate) passing, is the press release’s form and function. Years ago, chances are your company would draft a single press […]
Tom Sant, author of Persuasive Business Proposals, shared five rules for making anything you write more readable. Microsoft Word can automatically tell you if you’ve met four of the rules: short sentences (average 17 words or less); short words (average five characters or less); 10th grade reading level or lower; and less than 10% passive […]