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Marketing Matters Receives Two Awards this November

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Marketing Matters is proud to receive two separate awards in the month of November. Business Leader’s 2011 Women Extraordinaire Award Company president Coleen Sterns Leith has been awarded a Business Leader’s 2011 Women Extraordinaire Award. This award is presented to women that are influential leaders within their business or organization, with an extraordinary impact on […]

Using Google+ for Business

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By: Kyle E. Glass You’ve probably heard so much about Google+ lately that I couldn’t help but write on the topic. If you’re unfamiliar, Google+ is the hot new social media platform released by Google nearly two months ago. Initially, registration was limited, perhaps to work out kinks or to create demand. Either way, Google […]

Job Opportunity: Marketing and Public Relations Manager

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Marketing Matters, established in 1997, is a full service integrated marketing and public relations agency that works with clients in a variety of industries including consumer electronics and installed technologies. Our work is both B2B and B2C focused.   We are seeking a creative, detailed, self-starting team member experienced in both public relations and marketing. […]

Sifting Through the Mess: Using Social Networks the Right Way

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By: Kyle E. Glass Marketing no longer can be perceived as a “one-way street”—it’s crucial that you have a “voice” and actively participate in the conversations taking place about your company and its industry. By taking part in the conversation you will build a greater sense of trust and expertise among your target markets. Social […]

My Top 10 Rules of Twitter Etiquette

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By @ColeenL from @MMattersPR I believe we all have an obligation to give back. That’s why I’m involved with both the CEDIA Professional Services Action Team and CEA’s Home Audio Division Board. When helping these organizations, naturally I migrate to the marketing and promotional tasks. It’s no surprise that both groups are using social media […]

Project Spotlight: Leisure Creations Furniture Product Catalog

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Last year Leisure Creations Furniture approached Marketing Matters to improve the design of its 48-page product catalog. Leisure Creations felt its previous catalogs didn’t communicate the quality and design capabilities of its high-grade commercial pool and patio furniture. We worked with Leisure Creations to create great images of its furniture line, develop compelling and concise […]

Kevin Costner, Underwear and a Smooth Road

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In 1997 Kevin Costner starred in The Postman. If you’re not familiar, it was set in a post-apocalyptic America where Costner stumbles onto a USPS uniform wherin he begins an elaborate con game that ends up rebuilding  America. During the flick, Costner has to lie and say that he’s been in touch with the (non-existent) […]