Blog

What to Expect when Planning a Website

Over the course of the last few months, we’ve traveled extensively and talked to a lot of clients and potential clients: the Association of Loudspeaker Manufacturing and Acoustics (ALMA) Conference, Consumer Electronics Show and Integrated Systems Europe, as well as several more local events and phone calls. Through these interactions, with companies of all sizes,

Helping Feels Good Gains National Attention!

Marketing Matters would like to congratulate our client, Neighbors 4 Neighbors, for several awards the non-profit organization has collected in recent months for its website, “Helping Feels Good”. The website was carefully developed and designed to help volunteers find meaningful community projects on their terms and help non-profits better serve those in need. Dozens of

A Tip of the Hat to You

For the last four years, Custom Retailer has recognized the best and brightest of the custom electronics industry—those who are shaping the products and services the industry offers both today and tomorrow—through an award called The Young Turks of CE. Featured in the January issue, several of our friends made the list, and we’re excited

Torn Ranch Case Study – Website provides streamlined processes and improved SEO

Torn Ranch is a purveyor of gourmet confections consisting of all-natural ingredients including a selection of the finest organic fruits, local grains and dairy that go into the fine selection of chocolates, confections and cookies originating from the California wine country. This 30-year old company has had great success with its  wholesale business and decided to

How to Avoid Fail Mail

When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone

Growth is Good

We’re pleased to announce the addition of two new family members into the Marketing Matters fold – Office Manager Jean Mazza and PR Account Executive Franzannie Guiteau. The extra help will further expand the capabilities of Marketing Matters in servicing our clients, and allow a larger pipeline for new and existing campaigns. Jean brings over

Great Work is its Own Reward

As we enter the last few weeks of 2012, Marketing Matters is proud to have been honored by the 2012 MarCom Awards with four new wins for the year. Each representative of a unique campaign category, the recognition is a tribute to outstanding creative achievements in marketing awarded on behalf of the following client marketing

Quality Audio: What About the Kids?

As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, I wanted to share Allyson Pahmer’s recent blog post.  Tweens and young adults are a largely untapped market for quality audio products. Raising awareness that something better than earbuds exists is an opportunity for many audio and accessory CE

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