Torn Ranch Case Study – Website provides streamlined processes and improved SEO

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Torn Ranch is a purveyor of gourmet confections consisting of all-natural ingredients including a selection of the finest organic fruits, local grains and dairy that go into the fine selection of chocolates, confections and cookies originating from the California wine country. This 30-year old company has had great success with its  wholesale business and decided to […]

How to Avoid Fail Mail

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When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone […]

E-Commerce Websites Offer a Big Boost

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“How has our image changed?” “What could we be doing better?” I’ll take ‘Questions that get asked at the annual meeting’ for $500, Alex. In the case of Torn Ranch, and other retailers who are responsible commanders of their brand strategy, that conversation will ultimately direct them to their online presence and other related digital […]

Marketing Matters Receives Awards

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We’re extremely proud to announce that three of Marketing Matters’ clients were the recipients of four awards from prominent design contests in May 2012, acknowledging marketing campaigns and related artwork that Marketing Matters helped create with each of their clients’ creative teams. AVAD “New Growth” campaign Gold award in integrated marketing campaign category Hermes Awards […]

Are You Entertained?

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How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any […]

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