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Marketing Matters Minute: Google Alerts

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It’s important for you to know everything that is being said about your brand. In today’s fast-paced news cycle, that’s happening quicker than ever. A cost-effective (FREE!) way to keep an eye on breaking news, blog posts, message board comments and more involving your brand—and even your competitors—is to set up Google Alerts. Simply follow […]

Helping Feels Good Gains National Attention!

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Marketing Matters would like to congratulate our client, Neighbors 4 Neighbors, for several awards the non-profit organization has collected in recent months for its website, “Helping Feels Good”. The website was carefully developed and designed to help volunteers find meaningful community projects on their terms and help non-profits better serve those in need. Dozens of […]

Helping Feels Good Wins the Academy Award – for Non-Profit of the Year in Innovation!

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Congratulations to our client, Neighbors 4 Neighbors, for winning 211-Broward’s Non-Profit of the Year for Innovation award for their latest web-based program, “Helping Feels Good“. Not only are we excited for the success of the site we helped them with, but also for the amazing work they do without our support, and the big impact […]

Torn Ranch Case Study – Website provides streamlined processes and improved SEO

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Torn Ranch is a purveyor of gourmet confections consisting of all-natural ingredients including a selection of the finest organic fruits, local grains and dairy that go into the fine selection of chocolates, confections and cookies originating from the California wine country. This 30-year old company has had great success with its  wholesale business and decided to […]

How to Avoid Fail Mail

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When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone […]