Over the past 17 years Marketing Matters has partnered with many established and start-up technology brands and each has required a tailored campaign specific to their needs and situation. A good tech PR agency must integrate appropriate marketing tools to supplement media related tech PR activities to garner maximum exposure. Earned Media in Tech PR
Maybe you are a startup tech company that has a great product. Maybe your customers are pleased and are giving you great word-of-mouth. These are two important factors in growing your business. But what you also need is technology PR. Using a technology PR firm will help you take what is good about your company
All technology companies can benefit from having a tech PR agency helping them make strategic business decisions. The technology industry changes at such a fast pace that it makes sense to hire a public relations firm to help your company get the most out of social media and marketing. A tech PR agency, such as
WhatsApp is one of the latest major advances in social media platforms, and if you’re a marketing guru or business owner, or just a human being on the planet earth, you should take note and start watching. The first time I took an interest was when I heard Facebook had purchased WhatsApp for a record-setting
What is a lumpy mailer? Well, lumpy mailers may just be the best kept secret of direct marketing. When the mail arrives, most folks briefly swish through it to collect the checks, ignore the bills for the moment, and throw the rest in the trash. The lumpy mailer is an exception to that process. So
Marketing Matters wants to invite you to join in the fun by helping name our new mascot for our technology services. We want to hear your ideas! The winner who creates the best, most awesome, coolest name ever will receive a $50 gift card! For over 16 years Marketing Matters has been helping clients build
By Coleen Sterns and Team I’m one of those folks who watch the Super Bowl for the ads rather than the game. This year was an outstanding year. Budweiser’s Puppy Love was my mushy top pick – days before the actual airing. Bud did a brilliant pre-game launch through social media and the spot had over
Last year I worked with Laura Berger of the Berdéo Group. One of the first tasks Laura assigned was to pick a word for the year. I chose “Grateful”. I was grateful that my husband’s health had returned. I was grateful that the economy was recovering. I was grateful for my coworkers and clients. It’s
I recently had a run of people I’m connected with on LinkedIn endorsing me for the skill of “Press Releases”. So much so that “Press Releases” quickly rose to the second-highest skill on my personal profile. Considering I am a public relations professional, you would think I would be thrilled that so many of my
Webinars are a practical method of delivering training and/or education to relevant audiences – not to mention a great way to generate leads. Recently, we’ve been helping our clients develop strategies to utilize webinars as part of their marketing tool kit. To help your business dive into the world of webinars, consider these tips: 1)
I encourage you to think of your company’s marketing strategy like a conversation you might have with a client regarding sales or a new project. Over the years I’ve learned that if you lose control of the discussion’s scope, or take the topic off on tangents, then it’s difficult to regain your client’s interest or
Luxury home design store Turner Bay began searching for a better website solution to improve the visibility of its business and automate its online sales process. The mission was to find a solution that would make Turner Bay’s online presence more robust so that they could incorporate more promotions and better visual designs while also streamlining
Looking back, CEDIA Expo 2013 was a tremendous success for the Marketing Matters family which includes our team and all of our clients. We assisted our roster of clients by providing remarkable new booth designs, marketing materials, new product launch campaigns and coordination of major press conferences. More importantly we generated an abundant amount of
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Helen Heneveld of Bedrock Learning to more about Bedrock Learning’s educational programs and how the company is marketing to the CEDIA channel.
Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with David Fonseca of TiO to discuss the new home automation brand and how the company is marketing to the CEDIA channel.