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Remember to Give Back this Holiday Season

The holidays are, for some, not so happy and not so merry. All across the nation there are families in need who approach the holidays with anxiety and apprehension, unable to afford gifts for their children and in some cases, even a holiday meal. As some of our readers know, Marketing Matters has been very involved

Live Video Streaming: Why Your Brand Needs to Join the Movement

Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends. Mobile live

Mobilegeddon Strikes!

Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should

Cheesy Stock Photography Is No Joke

Early last month we were all really amused with the marketing gimmick employed by iStock, Getty Images and Fox to promote the movie Unfinished Business. The campaign showed Vince Vaughn and other cast mates Photoshopped into cheesy/boring stock images. As part of the promotion, all rights were granted for using these images without any cost.

The Best Websites of 2015

Here we are in Q4 2014, approaching the new year, and so many marketers are ignoring the fork in the road. It’s time to commit to your marketing goals for the next twelve months, and if you’re anything like most companies your website is in dire need of attention. So let’s start with the basics: what’s

Why You Need Tech PR

At Marketing Matters we know how important it is to have the right tech public relations by your side, yet do you know why you need tech PR? Regardless of whether you are already a recognized tech firm or a start-up, having the right tech PR will be one of the most important components of

The Key to a Good Tech PR Agency

Over the past 17 years Marketing Matters has partnered with many established and start-up technology brands and each has required a tailored campaign specific to their needs and situation. A good tech PR agency must integrate appropriate marketing tools to supplement media related tech PR activities to garner maximum exposure. Earned Media in Tech PR

Why You Need a Tech PR Agency

All technology companies can benefit from having a tech PR agency helping them make strategic business decisions. The technology industry changes at such a fast pace that it makes sense to hire a public relations firm to help your company get the most out of social media and marketing. A tech PR agency, such as

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