Live Video Streaming: Why Your Brand Needs to Join the Movement

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Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends. Mobile live […]

Mobilegeddon Strikes!

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Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should […]

Four Tips for Developing a Consumer Electronics PR Campaign

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Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans. 1) Start with a sound consumer electronics PR plan The first steps in conducting […]

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