Blog

Is Your E-Commerce Site Bringing in the Bacon?

We have several clients that have consumer direct sales on their websites. Some perform better than others. The difference?  Using key website add-on tools. One of our favorite tools is Springbot. It’s a fairly inexpensive (about $150/month) and does an amazing job at providing measurements from your digital marketing. It will look at email marketing,

Last Minute CEDIA Tips

It’s nearly time for everyone to start packing their bags and traveling to Dallas for CEDIA 2016. Where has the year gone? While time has surely flown by, I’m making my list of booths I want to visit at CEDIA 2016 and starting to fill in my schedule for the week. Since our time in

Lessons from a First-Timer

With CEDIA 2016 less than two months away, everyone has begun their trade show rituals and preparations. At Marketing Matters, deadlines are looming for public relations, logistical and other pertinent deadlines that have to be met for our clients. With the ‘pre-CEDIA’ rush well underway, I’m sure there are many ‘first-time’ attendees that are in

InfoComm 2016 – It’s a Dry Heat

We recently returned from InfoComm in Las Vegas – the show was on fire! Audio over IP was a hot topic with significant new products introduced by many manufacturers. And, with temperatures hovering around 112 degrees most days, it was like being in an oven. InfoComm shattered attendance records and filled over half a million

Marketing Matters and Clients Recognized with Hermes Creative and Summit International Awards

Marketing Matters is pleased to announce that we are the recipients of three creative awards for our work with two of our clients. The Hermes Creative Award distinguishes creativity through concept, writing and design of traditional materials and programs with emerging technology. The international competition has grown to one of the largest creative awards in

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