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What is a meme and what does it have to do with my brand?

Internet memes have become a cultural phenomenon, bringing together diverse generations and cultures over common pop culture trends. Meme, pronounced as “mēm” was coined by Richard Dawkins, a British evolutionary biologist, as a concept for discussion of evolutionary principles to explain the spread of cultural phenomenon’s and trends. If you’ve perfected the art of collectively […]

5 Thanksgiving Fun Facts

In celebration of Thanksgiving, we’re sharing 5 Fun Facts about Thanksgiving that we bet you didn’t know. Enjoy! Did you know the turkey was native to North America? In French, it’s called the “Indian Chicken”, and in India it’s called the “Peruvian Chicken”. Benjamin Franklin wanted the turkey to be the national bird of the […]

CEDIA 2015 Recap

Marketing Matters and our clients had a fantastic show last week in Dallas. We’d like to take this opportunity to thank all of our clients for their partnerships and congratulate them on a wildly successful event. Here are a few of the highlights: RoseWater Energy: The introduction of the RoseWater Energy Management Hub (HUB 20-28-8-NC) garnered […]

Live Video Streaming: Why Your Brand Needs to Join the Movement

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Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends. Mobile live […]

Mobilegeddon Strikes!

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Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should […]