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Four Tips for Developing a Consumer Electronics PR Campaign

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Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans. 1) Start with a sound consumer electronics PR plan The first steps in conducting […]

By a show of hands, how many of you have heard about WhatsApp?

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WhatsApp is one of the latest major advances in social media platforms, and if you’re a marketing guru or business owner, or just a human being on the planet earth, you should take note and start watching. The first time I took an interest was when I heard Facebook had purchased WhatsApp for a record-setting […]