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Tips on How to Launch a New Product

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This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing […]

Support “Change for the Gulf” Campaign to help Oil Spill clean up

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Marketing Matters would like to ask for your support in raising funds to help support restoration efforts in the Gulf of Mexico. Please join us in supporting the “Change for the Gulf” campaign started by Rich & Linda Frembes. From their website: http://www.frembes.com/ChangefortheGulf.html June 4, 2010 Dear friends and colleagues in the AV industry: I’d […]

Support "Change for the Gulf" Campaign to help Oil Spill clean up

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Marketing Matters would like to ask for your support in raising funds to help support restoration efforts in the Gulf of Mexico. Please join us in supporting the “Change for the Gulf” campaign started by Rich & Linda Frembes. From their website: http://www.frembes.com/ChangefortheGulf.html June 4, 2010 Dear friends and colleagues in the AV industry: I’d […]

Let’s Be Perfectly Clear About Transparency

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Last week, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides). These updates are by far the most radical changes made in 30 years. The Guides are just what consumers need to help them find truth in the plethora of information they are bombarded with on a daily […]