Blog

Quality Audio: What About the Kids?

As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, I wanted to share Allyson Pahmer’s recent blog post.  Tweens and young adults are a largely untapped market for quality audio products. Raising awareness that something better than earbuds exists is an opportunity for many audio and accessory CE

Marketing Matters Receives Awards

We’re extremely proud to announce that three of Marketing Matters’ clients were the recipients of four awards from prominent design contests in May 2012, acknowledging marketing campaigns and related artwork that Marketing Matters helped create with each of their clients’ creative teams. AVAD “New Growth” campaign Gold award in integrated marketing campaign category Hermes Awards

Are You Entertained?

How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any

Improving Your Call to Action

Although a relatively simple concept, all too often I see that marketers/companies are so excited about all the information they can cram into their marketing message, that the simple “what am I supposed to do with this?” message gets lost. The call to action (CTA) is the basis of your entire campaign. Offering something for

Improve Your Email Campaigns

You may already be using email as a vehicle to deliver messages to your audience, or you may just think it’s a good idea and want to get started. If you’re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly

Marketing Matters Seeking Graphic Designer

Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns  for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,

Featured Blog Post: Can You Benefit from Location-Based Marketing Services?

The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase

On Beating the Competition

Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided

Case Study: KEF 50th Anniversary

In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities.  This comprehensive PR campaign included:   The launch of KEF Blade loudspeaker Scheduling a special press event and individual press interviews at CEDIA EXPO 2011 Helping to coordinate

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