Blog

How to Avoid Fail Mail

When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone

Growth is Good

We’re pleased to announce the addition of two new family members into the Marketing Matters fold – Office Manager Jean Mazza and PR Account Executive Franzannie Guiteau. The extra help will further expand the capabilities of Marketing Matters in servicing our clients, and allow a larger pipeline for new and existing campaigns. Jean brings over

Great Work is its Own Reward

As we enter the last few weeks of 2012, Marketing Matters is proud to have been honored by the 2012 MarCom Awards with four new wins for the year. Each representative of a unique campaign category, the recognition is a tribute to outstanding creative achievements in marketing awarded on behalf of the following client marketing

Quality Audio: What About the Kids?

As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, I wanted to share Allyson Pahmer’s recent blog post.  Tweens and young adults are a largely untapped market for quality audio products. Raising awareness that something better than earbuds exists is an opportunity for many audio and accessory CE

Marketing Matters Receives Awards

We’re extremely proud to announce that three of Marketing Matters’ clients were the recipients of four awards from prominent design contests in May 2012, acknowledging marketing campaigns and related artwork that Marketing Matters helped create with each of their clients’ creative teams. AVAD “New Growth” campaign Gold award in integrated marketing campaign category Hermes Awards

Are You Entertained?

How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any

Improving Your Call to Action

Although a relatively simple concept, all too often I see that marketers/companies are so excited about all the information they can cram into their marketing message, that the simple “what am I supposed to do with this?” message gets lost. The call to action (CTA) is the basis of your entire campaign. Offering something for

Improve Your Email Campaigns

You may already be using email as a vehicle to deliver messages to your audience, or you may just think it’s a good idea and want to get started. If you’re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly

Marketing Matters Seeking Graphic Designer

Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns  for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,

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