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Creative Ways to Improve Your Marketing

Think of a marriage proposal, and you’re bound to picture a ring. With a beautiful diamond. Probably displayed on a band of gold, white or yellow, it doesn’t matter, because it’s all about that diamond. But, have you ever wondered why we relate proposing with that beautiful stone? It’s not Biblical or constitutional, though some […]

Last Minute CEDIA Tips

It’s nearly time for everyone to start packing their bags and traveling to Dallas for CEDIA 2016. Where has the year gone? While time has surely flown by, I’m making my list of booths I want to visit at CEDIA 2016 and starting to fill in my schedule for the week. Since our time in […]

Lessons from a First-Timer

With CEDIA 2016 less than two months away, everyone has begun their trade show rituals and preparations. At Marketing Matters, deadlines are looming for public relations, logistical and other pertinent deadlines that have to be met for our clients. With the ‘pre-CEDIA’ rush well underway, I’m sure there are many ‘first-time’ attendees that are in […]