Luxury home design store Turner Bay began searching for a better website solution to improve the visibility of its business and automate its online sales process. The mission was to find a solution that would make Turner Bay’s online presence more robust so that they could incorporate more promotions and better visual designs while also streamlining sales to be easily managed at a relatively low cost. Turner Bay’s quest led them to Marketing Matters due to our extensive experience in creating beautiful and feature-rich e-commerce websites and our previous work with them.
The Assessment: Marketing Matters understands that every client’s situation varies due to each’s unique needs and challenges. Proper analysis is an important step of the website development process in order to find and recommend the best possible solution. Turner Bay’s website design needed to be refreshed in visual appeal and creative content. The website content, was difficult to update and needed search capabilities..
Solution: By accurately analyzing the needs of Turner Bay, Marketing Matters was able to provide them with a spectacular new website that pleased the client as well as their consumers. Working with our client, a new design was created that brought elegance and style to the website while offering a selection of recommendations and complementary products to fulfill their customers’ needs. Our writers also crafted compelling copy that leads to action and paints a beautiful picture for Turner Bay’s customers.
The site was built using Magento, a popular e-commerce platform that offers flexible, feature rich solutions that address a multitude of business needs. Magento fit the client’s needs because the platform is extremely robust, easily managed, integrates with their accounting and shipping platforms and is delivered at a relatively low cost when compared with similar tools. With this solution, we were able to fulfill Turner Bay’s needs, deliver a strong product on time and on budget and win a 2013 MarCom Gold award for them.
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