The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine.
Can You Benefit from Location-Based Marketing Services?
What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase your web presence — all in one giant swoop? If you have any business savvy at all you would immediately jump at the chance. Well, you’re in luck.
Location based services are web- and mobile-based networks and apps that allow users to gain information on virtually any topic within their current geographic location. The central idea behind these services are to enable users to quickly and easily find relevant and interesting local attractions, businesses, events, etc., and in the case of most of these services, allows them to “check-in” and share information through social networks.
To give you a better understanding, picture this: John and Jane Homeowner realized that their recent Super Bowl party would have been 10 times better if they owned a great audio system. He decides to find a local electronics retailer and queues up Yelp on his iPad…. Read the Entire Blog Post at Residential Systems.