When was the last time you bought something online? Chances are it was in the last week or so. In fact, most consumers choose to shop at online marketplaces for the ease of use and for the nearly intoxicating amount of options that the internet provides. Whether it be from one’s home computer after a long day at the office or through one’s mobile device virtually anywhere, online shopping has consumers bypassing traditional brick and mortar stores almost entirely. Therefore, if you’re a player in the e-commerce game, you should already understand the importance of providing optimal convenience and user friendliness to get potential customers to engage with your website.
But not all websites are created equal. Spend some time reviewing your competitors’ sites and you’ll see how some are better than others.
What can you do to ensure you have a productive website experience?
First, be aware that there is a niche for every single one of your business needs. Depending on the size of your business, the bandwidth of your competitor’s online presence, and the amount of assistance you require, the possibilities for failure can far outweigh the paths to success.
Marketing: In a previous blog, we talked about the wonders of Google Analytics. From tracking visitors and bounce rates, this tool is a good starting point to measure your visitors’ demographics. Although, you should do more than just track visitor behavior. HubSpot will assist your business with inbound marketing rather than employing annoying pop-ups and other disruptive tactics that could drive business elsewhere.
Communicating with clients: Intercom makes communicating with leads much easier. Establish a live chat to assist website visitors, provide a customer support line, and/or send targeted messages. BlueCamroo allows you to integrate your social media accounts and set up alerts for specific keywords that your target audience may use.
Sales: Leads are essential; everyone knows that. Think about it though. What’s the point in generating a long list of leads if they are not converted to sales? Don’t let potential clients fall through the cracks. Call them back immediately, directly from their inquiry message, and have your number pop up in their caller ID with an area code that’s local to their area. Also, InfusionSoft lets you integrate e-commerce directly into your website, and can be plugged in to your WordPress account easily.
Familiarizing yourself with the most helpful tools is essential to maximize your website’s efficiency. Failing to do so would be equivalent to referring leads to your competitor. And not even the least tech savvy person in the world wants to do that.