It’s 2017 and the world is going digital. Most businesses understand that they need an engaging website. Regularly updated, useful content is key. But how many times have you visited a website, only to be bombarded with pop-ups? And, honestly, when was the last time you thought: “Ooooh! A pop-up! Let me forget about my original plan and just click on this thing!”
The reality is that having a simple website has several benefits, especially at a time when information overload has become the norm:
- It will load faster: People are busy. We all have stuff to do. Even if it’s a lazy Sunday and we’re sitting on a couch, why wait for a site to load, when we can go to competitor’s webpage and get the job done, faster? Not only would you lose potential sales due to an oversaturated website, but a slow load will have a negative impact on your SEO. Taking into consideration Google’s algorithm, a page’s load time is included when it ranks pages. Don’t lose sales over something so simple.
- It’s user friendly: When people visit a website, they want to be able to find what they’re looking for. While it’s fantastic that you have 432 media appearances and you should certainly inform leads about your accomplishments, but relegate those to a second page. Showcase your credibility without peppering. your homepage with noise. Make it look easy, and close that sale.
- They’re easier to design: Less hodgepodge means less work. Why waste additional time and resources when you don’t have to?
- Convert leads to sales: You can design a website that makes the user feel like they’re in a rat maze, or you can use the psychology behind a simple website design to increase your conversion rate. In a nutshell, the human brain will process information quicker if the data is easy to understand. This is called cognitive fluency and it has a significant effect on your marketing efforts. Don’t worry about having a plain website because you can still get creative with colors to evoke an emotional response from webpage visitors.
Don’t hide your business’ value on pomp and circumstance. Tell people what you do, and why you do it better than the competition. Then, call to action. It really is that simple.