In marketing, much like in everything in life, things have a certain lifespan. That costly TV ad will grow stale, that innovative campaign will eventually be the norm, and that strategy that once got you so many leads will dry out. It’s called the 100 Percent Marketing Rule. As Marketing Matters president Coleen Sterns
Influencer marketing is much more than one of the trendiest marketing buzzwords at the moment. Being influential has been a valuable asset for as long as people have interacted. There are some people that have that certain je ne sais quoi, industry expertise or infectious personality that makes others gravitate towards them. Even though influencers
Offers members special access to power management HUBs showcasing at upcoming HTSA Spring Conference April 2 – 5 in Orlando FORT LAUDERDALE, Fla. – March 19, 2017 – RoseWater Energy Group, a provider of next-generation integrated energy management Hubs, has joined the prestigious Home Technology Specialists of America (HTSA) to offer its members a special
Holland, MI – March 7, 2018 – Bedrock Learning and ESPA, Electronic Systems Professional Alliance, have partnered to bring Bedrock’s FEST, Fundamentals for Electronic Systems Technicians, online course available and affordable to schools and individuals pursuing ESPA’s Certified EST credential. “The electronic systems industry is growing rapidly, and the demand for qualified entry-level technicians has
Kingswood Capital Management, LLC (together with its affiliates, “Kingswood”), an operationally-focused middle market private equity firm, announced today that it has acquired substantially all of the assets of AutoAnything, Inc. (“AutoAnything” or the “Company”). Based in San Diego, California, AutoAnything is a leading online retailer of automotive performance parts and accessories. Prior to the acquisition,
Funding will expand Miami start-up’s reach, already touching more than 2,000 schools and 63,000 teachers and principals nationwide. Tampa, Fla. – February 26, 2018 – Florida Funders, a firm providing early-stage capital to Florida technology companies, announces a $735,000 investment in Miami-based ClassWallet, a highly practical and powerful web-based spend management tool especially designed for
Overland Park, Kan. – March 13, 2018 – MSE Audio, parent company of Phase Technology, Induction Dynamics, SoundTube Entertainment, SolidDrive, Rockustics and Soundsphere, announces the promotion of Aja Watson to the position West Coast Sales Manager, reporting to National Director of Residential Sales Jonathan Duran. Watson will be assuming the expanded role to help manage
KanexPro’s EXT-HDBT150M extends 1080p/60 HD signals up to 492 feet (150 meters) Brea, Calif. – March 13, 2018 – KanexPro, an industry-leading provider of connectivity solutions to the IT and A/V markets, will showcase the HDMI® 150m Extender over HDBaseT™ w/ loop out at the upcoming Digital Signage Expo in Las Vegas, Nevada, March 27 to 29, booth
Peek into Marketing Matters’ Proprietary System It’s a story we all know too well… A start-up finally musters up decent funding. It’s list of investors reads like an answer to the question: If you could invite anyone in the world, who would you have at a dinner party? The start-up throws a fabulous launch party,
In a world where experts specialize in a very specific aspect of their marketspace, it still baffles me when companies want to be the best at everything. I’ll tell you right now – you can’t. Markets are oversaturated with options. Specialization – be it by necessity or choice – has become the only way to
With ever-growing pressure on brands and companies to differentiate themselves, a lot of them are turning to the power of storytelling to rise above the competition. Content marketing is a popular buzzword that is here to stay. People spend an impressive amount of time researching products and solutions online before they make a purchasing
Hello, fellow entrepreneurs! How’s your business going? With it being 2018 and all, at this point in the game, we know how crucial it is to have an engaging website. We post useful content in a user-friendly format. We play around with A/B Testing. We post videos, contests and blogs. We have the game down
Overland Park, Kan. – February 5, 2018 – MSE Audio, parent company of Phase Technology, Induction Dynamics. SoundTube Entertainment, SolidDrive, Rockustics and Soundsphere, announces the promotion of Laura Waldon to the position of President of MSE Audio. Waldon joined MSE Audio in 2005 as Accounting Manager, quickly earning promotions to Accounting and Administration Manager, and
Digital catalog highlights the latest solutions available from AVAD Scottsdale, Ariz. – February 5, 2018 – AVAD LLC, North America’s leading provider of solutions for the residential and commercial custom installation market, announces the new Interactive Catalog – 2018 Audio Edition, providing dealers with videos, spec sheets, installation details, tools and other product information, accessible
BlueDog Data Services and Audio Design, Inc. merge to form the BlueDog Group to provide expanded suite of services to Systems Integrators Boca Raton, Fla. – February 6, 2018 – BlueDog Data Services, a provider of comprehensive data management services supporting the tools, processes, and standards necessary for integrators to compete, grow and remain profitable,
Your email will never be shared with a third party.