Author: Marketing Matters

Let’s Talk Branding

“Understanding your identity is the origin of marketing your company correctly.” — Coleen Sterns Leith President of Marketing Matters and author of Ultra Hi Def Marketing: 5-Step Guide to World Domination in the Tech Industry     Imagine if McDonald’s swapped their golden arches for something else every few years. If Facebook changed their iconic

MSE Audio Adds SoundTube STNet Pendent Speakers

IP-addressable and Dante-enabled pendant speakers   Overland Park, Kan. – April 30, 2018 – MSE Audio, parent company of SoundTube Entertainment, Soundsphere, dARTS, Phase Technology, Induction Dynamics, SolidDrive and Rockustics, is pleased to announce that STNet IP enabled Pendant speakers are now shipping. The first pendants in the industry with Dante capability, the IPD-RS62-EZ and

How to Differentiate Yourself

In this cut throat business landscape, it’s important to rise above the competition. But, how do you stand out when you’re offering a very similar product or service? You develop a Unique Selling Proposition (USP). A USP is something that differentiates your product from the competition. It’s what distinguishes your brand, what let’s your customers

Draper Launches Ambient Light Rejecting Surface for Ultra-Short Throw

(Spiceland, Ind.) – April 24, 2018 – Draper, a leading manufacturer of projection screens, audiovisual mounting equipment, and solar control, announces TecVision® XH800X UST ALR and CS1000X ALR, the latest additions to the award-winning TecVision® line of ISF-certified, 8K-ready viewing surfaces. After unveiling a massive rebrand at InfoComm 2017, Draper is celebrating their best year

MSE Audio Launches Rockustic’s Escape Series

The weather-proof Escape series combines superior audio quality with attractive enclosures Overland Park, Kan. – April 24, 2018 – MSE Audio, parent company of dARTS, Phase Technology, Induction Dynamics, SoundTube Entertainment, SolidDrive, Rockustics and Soundsphere, announces the Escape Series from Rockustics. Designed to mimic the look of landscape lighting, the weather-proof Escape Series brings Rockustic’s

AVidea Group Launches iminate Keypad and Dimmer

the Keypad and the Dimmer provide scalable automation solutions through built-in Wi-Fi network and super simple user interface Melbourne, FL – April 24, 2018 – AVidea Group (AViG), a consumer electronics manufacturer, announces two new iminate products, the Keypad and the Dimmer. Debuting in booth N3227 at InfoComm 2018, the Keypad and the Dimmer are

AVAD Collaborates with My Guys Know How for Paul Mitchell Installation

High-impact project with household name opens doors for AVAD dealer, My Guys Know How Scottsdale, Ariz. — April 24, 2018 – AVAD dealer, My Guys Know How (MGKH), is a custom installation team serving both residential and commercial customers with both pre-packaged and customized solutions. MGKH recently completed a high-visibility project with Professional Salon Concepts, a

AVAD Introduces Updated Home Automation Catalog

Digital catalog highlights the latest in home automation solutions available from AVAD   Scottsdale, Ariz. – April 11, 2018 – AVAD LLC, North America’s leading provider of solutions for the residential and commercial custom installation market, announces the new Interactive Catalog – 2018 Home Automation Edition, featuring top of the line products from AVAD’s premier

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