Will Lead New Technical Support Department MELBOURNE, Fla.—April 27, 2015– Anuva Automation, the Florida-based manufacturer of TiO™ brand automation products, announces the appointment of Neil Grosse as Technical Support Manager. Grosse has more than ten years of experience designing and installing middle to high end automation and control systems. Most recently he was the Operations & Project Manager at Evolution Home
Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should
Early last month we were all really amused with the marketing gimmick employed by iStock, Getty Images and Fox to promote the movie Unfinished Business. The campaign showed Vince Vaughn and other cast mates Photoshopped into cheesy/boring stock images. As part of the promotion, all rights were granted for using these images without any cost.
Empowers Dealers to Broaden Commercial Capabilities Los Angeles, Calif. – April 16, 2015 – AVAD LLC, North America’s industry-leading provider of solutions to the residential and commercial custom installation markets, announces a brand-new training program. “Commercial Days” will be scheduled periodically at various AVAD branches and will provide local dealers the opportunity to participate in valuable commercial training sessions and the opportunity to take advantage of special savings on commercial
SEATTLE, Wash. – April 9, 2015 — AudioControl, the Seattle-based audio design leader, is now shipping their new high power integrated zone amplifier Bijou 600, winner of the Consumer Electronics Association’s 2015 Audio Product of the Year Award. This compact zone amplifier with built-in DAC is a tailor-made performance partner for adding additional audio zones to
Partnership extends TiO reach and gives SEN dealers better pricing on easy to install and use home and business automation products MELBOURNE, Fla.– April 15, 2015 – Anuva Automation, the Florida-based manufacturer of TiO™ brand automation and control systems announced it has reached an agreement with Specialty Electronics Nationwide (SEN), the specialty CE and custom
MELBOURNE, Fla.—April 7, 2015– Anuva Automation, the Florida-based manufacturer of TiO brand automation products, announces today the release of TiO Home mobile application version 1.05, adding numerous features such as “Action Groups” which empowers the TiO product ecosystem’s audio, lighting and multimedia components for use in light commercial applications, such as restaurant, bars and professional offices. TiO Home software suite version 1.05 adds features such as Multiple
What do you do when winter gives you lemons? You make lemon snow cones, of course. We can all agree this winter was unusual for the lot of us. Fortunately Spring has sprung, and we’re looking forward to sunny days again. As we look back, Marketing Matters would like to pay homage to some very
We consider a website to be like a garden – if left unattended weeds will eventually pop up. There are many reasons to keep your website updated… Search Engines rank websites higher based on the level of consistent updating Frequently updating can prevent misinformation to potential/current clients Broken links can convey a negative perception of
On a long enough timeline, an extraordinary communications plan will reveal itself in the form of a brand that has risen above its competitors to take over the marketplace. Another year is about to be written into the history books and it’s time to think about what your brand’s legacy has been if you haven’t done
Here we are in Q4 2014, approaching the new year, and so many marketers are ignoring the fork in the road. It’s time to commit to your marketing goals for the next twelve months, and if you’re anything like most companies your website is in dire need of attention. So let’s start with the basics: what’s
Knowing the difference between an advertising and PR agency is crucial to any business looking for a technology PR agency or advertising agency. In a world that is run by bigger and better technology and social media, you will want to get the biggest bang for your buck, and knowing the difference between these two
At Marketing Matters we know how important it is to have the right tech public relations by your side, yet do you know why you need tech PR? Regardless of whether you are already a recognized tech firm or a start-up, having the right tech PR will be one of the most important components of
Each consumer electronics company we deal with has specific needs, with specific target audiences which require a custom plan specifically tailored to their needs. Although all campaigns are different, there are some common elements which should be retained in all plans. 1) Start with a sound consumer electronics PR plan The first steps in conducting
Over the past 17 years Marketing Matters has partnered with many established and start-up technology brands and each has required a tailored campaign specific to their needs and situation. A good tech PR agency must integrate appropriate marketing tools to supplement media related tech PR activities to garner maximum exposure. Earned Media in Tech PR
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