Nexus Florida is a residential and commercial electronics integrator which aims to provide reliable, unparalleled expertise to the South Florida audience. Custom electronics installation is typically geared toward wealthy residential and commercial end-users, who see the value of how technology can increase standard of living and working. As a start-up company, the website and marketing materials had to be created from scratch. The client needed a brand that was modern and forward facing, in that it needed to convey a futuristic look: i.e. with cutting edge consumer electronics, the future is today. The client wanted something bold but still clean, memorable and professional. The brand also needed to be flexible enough to grow as the company grows.