Case Studies: Avad, LLC
Creating and cultivating strategic partnerships – and attracting high-value media attention.
Marketing Matters launched the Dealer-to-Builder program (www.avadd2b.com) for AVAD, LLC, in 2004, to help electronic systems contractors establish strategic partnerships with home builders to differentiate their home offerings with residential technology and get the edge on their competition.
Marketing Matters implemented the program with multiple trade events at shows including the International Builder’s Show (IBS), Pacific Coast Builders Conference (PCBC), TecHome Expo (THX) and Centex’s national vendor events.
Activities included:
- Show and exhibit management, theme development, booth design and construction, show promotions and staffing.
- Positioning of AVAD executives as building technology experts who provided keynote speeches, participated in panels and taught classes at NAHB events to teach builders how to profit from technology in their homes.
- Development of marketing materials for pre-packaged technology systems (lighting control systems, home theater, whole-house audio, outdoor technology, etc.) that the ESCs and builders used to marketing their technology offerings to consumers.
Results: The innovative Dealer-to-Builder program earned Constructech Residential magazine’s “Hottest Technology” award in 2004.
Activities reaped extensive local and national media coverage in both trade (builder, architect, technology and interior design) and consumer outlets for AVAD executives and D2B projects, including broadcast, print and internet.
The success of this program was instrumental in the decision to purchase AVAD by Ingram Micro in 2005.
For more information on these services, please contact us.
