Custom Publishing
One of the more exciting innovations in marketing in recent years has been the rise of custom publishing.
With Marketing Matters’ direction and design, companies are producing eye-catching, professional newsletters and even full-length, glossy magazines. Editorial is skillfully written to support the sponsor’s objectives. All ads are from the sponsor or from chosen partners in complementary businesses.
Distribution is likewise customizable – so your message reaches your ideal audience efficiently.
Why custom publishing?
- 74% of recipients report they have taken at least one action in the last 12 months as a result of reading or looking through the publications.
- 77% of recipients report that a custom published piece gave them a more favorable impression of the sponsoring organization.
- 74% of recipients report that custom-published pieces made them aware of products or services from the sponsoring organization they didn’t previously know about.
- 52% of recipients report that custom publications make them more likely to make purchases from or donate to the sponsoring organization.
- On average, recipients spend 43 minutes reading or looking through a typical custom-published magazine or newsletter.
- 53% of recipients report at least one other person reads or looks through their issues.
Source: The Custom Publishing Council
Marketing Matters’ award-winning custom-published magazines, advertorials and print designs ensure a company’s message reaches its target audience. With a creative design team, effective copywriting and customizable distribution, Marketing Matters can handle any custom publishing needs.
Marketing Matters’ full-line of custom publishing services includes:
For more information on these services, please contact us.
