Management Team
Coleen Sterns Leith, President and Founder, is a sought-after expert in equipping clients with the marketing strategies and tools they need to increase their sales transactions. Since establishing Marketing Matters in 1997, Coleen has built a team of experts who possess the know-how and discipline to execute effective product and program launches, tradeshow campaigns and public relations strategies that garner nationwide exposure and a dynamic market presence for clients.
Coleen has served as a member of the Consumer Electronics Association (CEA) Audio Division Board since 2006, promotes and participates in the Custom Electronics Design & Installation Association’s (CEDIA) Professional Services Action Team, and is actively involved in a number of organizations including the Public Relations Society of America (PRSA), Vistage (an international CEO organization) and Leadership Broward.
coleen@marketingmatters.net
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Scott Moody, Public Relations Account Supervisor, is skilled at seeing the big picture for clients, understanding how to mesh PR, marketing, web/interactive and social media tools, in a way that drives clients’ sales growth. He serves as a liaison with national and local media, including television, radio, print and online outlets, to publicize client’s activities. With insight on the latest public relations strategies and tactics, he also works closely with clients on SEO analysis, social media development, drafting and issuing press releases, pitching and placing feature stories and editorial content.
Scott earned a B.S. in Sports and Entertainment Management in 2003 from the University of South Carolina. He is also a member of several industry organizations including Public Relations Society of America (PRSA), Consumer Electronics Association (CEA) and the Custom Electronics Design & Installation Association (CEDIA).
scott@marketingmatters.net
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Kyle E. Glass, Public Relations/Marketing Manager, supports all aspects of communications at Marketing Matters facilitating the integrated communication process. He specializes in project management, media buying and advertising, promotional goods, event management, planning and execution, research and ROI tracking and public relations writing. He is experienced in qualitative and quantitative research and has a diverse background in media and strategic communications.
Kyle earned a B.S. in Public Relations from Ball State University in Indiana and has completed his coursework and is in the process of completing his thesis for his M.A. degree with Ball State. He is also a member of several industry organizations including Public Relations Society of America (PRSA), Consumer Electronics Association (CEA) and the Custom Electronics Design & Installation Association (CEDIA)
kyle@marketingmatters.net
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Marie Holloway, Creative Director, is instrumental in development and look-and-feel of Marketing Matters’ marketing and advertising campaigns. Marie’s vast international experiences in marketing and creative design have garnered a multitude of awards for herself, Marketing Matters and its clients.
Marie held a position with Young and Rubicam for four years working on accounts for clients like Johnson & Johnson, Scotchguard, 3M, Sara Lee, Dove and Ponds accounts. She possesses more than 20 years experience in marketing/advertising and has a graphic design degree from Vaal Triangle Tech in South Africa.
marie@marketingmatters.net
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Lori Bundy, Accountant, is responsible for managing Marketing Matters’ invoicing, expenses, financial documents and statements and other accounting procedures. Lori supports most aspects of Marketing Matters’ operations to ensure we run as smoothly and efficiently as possible, so we can provide our clients with the best possible service today – and years to come.
lori@marketingmatters.net
For more information, please contact us.
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